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Dec 30 2020

Marketing No-Nos to Leave behind in 2020

Gaby Arteaga
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, minority owned design firm, Print, Shopping, Social Media, Web Design, women owned business
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2020 has been a strange year for everyone. And with so many new things to adapt to and new problems to solve, it’s not a surprise to see how much marketing has changed in these past 12 months. As we quickly approach 2021, you may...

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Dec 23 2020

Give the Gift of Great Content

Gaby Arteaga
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, minority owned design firm, Print, Shopping, Social Media, Web Design, women owned business
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Content, content, content! That’s the buzzword on everyone’s lips right now, and for good reason. Content has given companies a way to reach people outside of traditional ad techniques to spread information, keep audiences engaged, and even influence buying decisions. Whether you’re using your content...

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Dec 16 2020

Why Personalization is your Secret Marketing Weapon

Gaby Arteaga
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, minority owned design firm, Print, Shopping, Social Media, Web Design, women owned business
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When we talk about personalization in marketing, we’re not just talking about adding someone’s name to an email. Ok, yes, that does help. But it’s more about curating the user’s experience with your brand to make them feel included, considered, and truly a part of...

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Dec 10 2020

3 Ways to Start Using Tik Tok for your Brand

Gaby Arteaga
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, minority owned design firm, Print, Shopping, Social Media, Web Design, women owned business
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Have you heard of TikTok? Just kidding - of course you have! Chances are that you’re more than well aware of TikTok’s popularity and influence. Since it entered the social media scene in 2018, TikTok has been a popular go-to destination for Millennials and Gen...

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Dec 02 2020

Hiring a Diverse Team Can Make your Business More Profitable

Gaby Arteaga
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, minority owned design firm, Print, Shopping, Social Media, Web Design, women owned business
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Diversity in the workplace is not a new concept, and recently, it’s been a buzzword on many companies’ lips. And whether people want to admit it or not, there is a stigma around workplace diversity and inclusion that is never spoken about - and that...

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Nov 25 2020

5 Marketing Trends to be Thankful For

Gaby Arteaga
Advertising, Agency, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Inspiration, Latina owned business, Latino owned business, Lifestyle, Marketing, minority owned business, minority owned design firm, Print, Shopping, Social Media, Web Design, women owned business
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Thanksgiving is right around the corner, and boy, do we have a lot to be thankful for this year. The pandemic has completely shifted the way most businesses conduct their marketing in 2020, making it a little more difficult to make an impact. And while...

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Nov 20 2020

Stand tall or not at all…Fair Fight wins it all

Taylor
Advertising, Black owned business, black owned design firm, black owned marketing agency, Branding, Business, certified black owned business, certified minority owned business, Design, Latina owned business, Latino owned business, Marketing, minority owned business, minority owned design firm, Social Media, women owned business
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Election Day has come and gone. Ballots have been counted and recounted, races have been called, and voters across the nation have been given a new hope. This election has highlighted voter rights and a fight that many registered voters didn’t know was still being...

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Oct 15 2020

Engaging with Industry Influencers

Christine Drakes
Uncategorized
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Engaging and building relationships with industry influencers creates an opportunity for your brand to become more visible to a wider audience. Industry influencers create unique presentations that give their audience proof your brand is recommendation-worthy, and also improves your SEO rankings. Many successful marketers include...