Branding will make or break any business. In today’s consumer-driven economy, branding and marketing are both integral to success. The old model of “the best product always wins” is changing. Now, providing a quality good or service isn’t enough. People want to support organizations with...
We all know THAT font. You know, the font that makes you gasp. We get it. It sends chills down your spine. You might even say it’s TERRIFYING (Okay, sorry. It’s Spooky Season and we’re a little excited). Today, we’re highlighting some spoooooky fonts that...
When creating a brand, one of the first things to think about is your target audience. Who do we market to? What demographics? What generations? There are lots of questions when it comes to discerning just who your target audience is, and it can certainly...
Your logo is the face of your company. It’s the mark that makes you… you! It’s what grabs your customer’s attention and draws them in. But the world is changing, and just as style changes over time, so should your logo. IS YOUR LOGO DATED? It’s so...
Now that you have designed the website you can sit back, relax, and wait on potential customers. Right? Now that the site is designed, the website will require constant tweaking due to ever shifting market trends. Right? Not exactly, neither of the two statements are entirely...
Are you familiar with ‘David vs Goliath’? It may seem as if the smaller of the two characters wouldn’t win, but David turns out to be victorious. Similar to David’s victory over Goliath, there are competitive advantages smaller agencies have over large agencies. Small agencies provide...
It’s easy to get lost in trying to figure out how to market to your clients. Never before has marketing been so expansive, or so complex. Through the introduction of smartphones and social media, social barriers are constantly being broken, allowing companies to reach their...
Even if you’re new to design, you’re probably already aware of how important color theory is. How a brand’s colors react to the world around them influences how clients see brands, and how they remember them. Of course, just because its importance is obvious doesn’t mean...
Graphic Design is a great career choice. It’s a flexible field that allows professionals to work in different environments and various areas of art and design, depending on the interest of the individual. Of course, one of the most significant differences within the field is...
I know what you’re thinking. You’re ready to start up your own business and need to save some money, and you’ve seen all the advertisements offering do-it-yourself design. It sounds great, right? You get to save a bit of money and have the satisfaction of...
