Do you notice when one of your favorite companies makes changes to their branding? Whether it’s just a font change or a complete identity redesign, many companies update some part of their branding, if not entirely. But how did they know that it was time...
“Authenticity” is becoming more and more of a buzzword in the marketing community these days. Consumers want to feel like they have a voice that will be listened to and they are asking for a human touch. The best way to humanize your brand is...
What’s the saying? “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”. It would be very easy for us to discuss the top marketing resources that everyone else is talking...
With so many agency and marketing options available, selecting a marketing firm can be overwhelming. When choosing your marketing agency, you want to find an establishment that holds your fundamental values at the high level of importance that you do. A marketing firm will equip...
Reports don’t exactly light the spark in your relationship with design. An annual report, to the untrained marketer, may seem like a collection of reporting forms. But we see it as an opportunity to make a connection. Your annual report is your brand love story over...
This week, in honor of Black History Month, we are paying tribute to African American designers who have made an impact on the design industry. Here we will discuss the lives of three influential artists and the legacies they have left behind. These creators are...
As a small business, one way you can grow your sales funnel is by developing a targeted email marketing campaign. According to 99firms.com, “80% of marketers claim email is best for customer acquisition.” Email marketing gives you direct contact with your audience and if done...
Marketing is communicating the value of your business to customers, and with approximately 2.65 billion people using social media, it has become an essential component in expanding brand awareness. Social media acts as a tool that helps brands build their visibility, connect, and make a profit....
Marketing may seem like an easy task to some, but it is not as simple as it may appear to the naked eye. There are many hours of planning and strategy that go into marketing for a business. Without the proper usage of marketing, your...
As we enter the new year, it is important that we continually check in with what’s trending in the design world. Not only is it a good way to keep your business at the forefront of design, it’s also a good way to get inspired...
