It’s a tried and true statement: brand identity is a key component of who your brand is and how you build a connection with your audience. Behind every brand, there is a purpose and it’s through identity that this message shines through. That’s why...
As love fills the air this month, you’re hopefully showering your brand with the care and attention it deserves. From the high-level items like acquiring and retaining a certain number of customers per quarter to things that seem low level, such as preparing current business...
As we cool down from the rush of Super Bowl 53 weekend, this Atlanta-based agency wanted to reflect on the use of experiential marketing we noticed throughout the city, and how you can observe some tactics, you can implement the next time you want to...
As we near the end of our social media blog series, from learning the basics to finding better ways to own your social platforms, we reach one of the quintessential elements of any post you have online — content. When you take the time to...
Having a social media presence is valuable for businesses in the digital age. At this point, most people have jumped into their social media platform of choice, whether they’re sticking to curating one excellent account, or they have a variety of channels for their audience to reach...
Since we're in the midst of our digital age, people's tolerance for brands without some digital presence is decreasing—and if you think you're safe with just a website or customer reviews on some external source like Yelp or Google, you're losing out on some untapped...
As the new year arrives, have you taken a moment to look at your business’ overall performance throughout the past months? Whether you're comfortable managing a company, or you just started your business venture not long ago, it’s good to use some time to understand better...
Happy holidays! As the temperatures drop and strung lights enchant the eyes, you’re hopefully seeing a boost of customers to your business this holiday season. It is the most wonderful time of the year; so would it not make sense to make sure your customers enjoy a...
Creating a brand is no easy feat. From knowing your audience to finding your message and individuality, it’s hard to develop a successful brand that has a large following. Here is a condensed version of what you need to build a brand, and what we...
Get nice and comfy as we welcome you to a succulent feast. While it's not the meal you had last Thursday, we will instead treat your business to some delicious bites of info that will make sure it's at it's best for the upcoming season—whether you're currently going...
