One of the most powerful tools that marketers can use to generate leads and sales is a landing page. Also known as a squeeze page or a capture page, these are specially-designed web pages created to prompt a specific response from your audience — for example, providing...
Surveys have shown that 84% of millennials distrust traditional advertising. And while some organizations might view this trend as a deeply concerning threat to their business model, true innovators are excited about what the future of marketing holds. Gone are the days in which companies could simply...
Are you reading this article on your phone? If so, you’re not the only one. The worldwide volume of mobile web traffic has been climbing for as long as smartphones have existed — and mobile now represents the majority of web traffic. This is why,...
Let’s set the scene. You’re on the revival show of “Who Wants to Be a Millionaire” (#goals), and you’re at the million-dollar question. Your palms are sweaty, your throat is sore from rooting yourself on for the past few questions and Regis Philbin cues the...
Branding your company is a lot like decorating a new home. You examine the state of the infrastructure, understand the capabilities of the house and envision the final product to your liking, much like you would with your company in the beginning stages. You plot...
Businesses in the sharing economy are dominating and disrupting traditional sectors when it comes to consumer consumption of goods and services. Airbnb has become the new digs on the block when you’re staying in a new city as opposed to booking a hotel room. Uber...
Don’t give your company’s website the perfect facelift without injecting it with personality. Your new website will attract visitors, but make sure it retains them with effective content strategies that keep people coming back for more. You’re in the final stages of designing your new...
Considering gender preferences, cultural differences and social norms of your target audience when it comes to crafting a brand for your company is a best practice. But, are you missing out on an untapped market for branding your business according to what age group your...
Your brand encompasses various elements describing your business. It’s how other people see your business and weigh it against your competition. It’s how you portray your business through your customer interactions and your online presence. It’s how your business is portrayed visually: the font you...
It’s often forgotten that humanity is at the core of all design work. With this trait, also comes the concept of ethics. There are situations during the design process where one has to distinguish between right or wrong. Odds are, you’ve probably found yourself in...
