Branding your company is a lot like decorating a new home. You examine the state of the infrastructure, understand the capabilities of the house and envision the final product to your liking, much like you would with your company in the beginning stages. You plot...
Businesses in the sharing economy are dominating and disrupting traditional sectors when it comes to consumer consumption of goods and services. Airbnb has become the new digs on the block when you’re staying in a new city as opposed to booking a hotel room. Uber...
Don’t give your company’s website the perfect facelift without injecting it with personality. Your new website will attract visitors, but make sure it retains them with effective content strategies that keep people coming back for more. You’re in the final stages of designing your new...
Considering gender preferences, cultural differences and social norms of your target audience when it comes to crafting a brand for your company is a best practice. But, are you missing out on an untapped market for branding your business according to what age group your...
Your brand encompasses various elements describing your business. It’s how other people see your business and weigh it against your competition. It’s how you portray your business through your customer interactions and your online presence. It’s how your business is portrayed visually: the font you...
It’s often forgotten that humanity is at the core of all design work. With this trait, also comes the concept of ethics. There are situations during the design process where one has to distinguish between right or wrong. Odds are, you’ve probably found yourself in...
Much funny, such cool. Though grammatically incorrect, this nonsensical phrase amongst others have made it into the digital Zeitgeist of internet humor. Every few weeks, one new meme will achieve a viral status, be circulated through multiple platforms, and then be retired. It’s a cultural...
Ah, this is the million dollar question for B2B marketers. You’ve finally settled on the idea of creating and implementing a social media strategy for your business, but deciding which channels to develop and maintain accounts for can be daunting. With your fellow B2C marketers...
It’s hard to not be in love with your audience. They’re the ones who support you and get you through the hard times. They’re your hope for the future and the source of your strength. Unfortunately, there isn’t a corporate cupid to help them feel...
After watching the Super Bowl this past Sunday, disappointed by the Falcons’ loss, the Juicers couldn’t help but think about Lady Gaga’s halftime show. Lady Gaga is a very versatile performer who is constantly changing her brand. With every album, Gaga’s whole entire image seems...
