Data is a pervasive term these days. It comes up regarding almost every industry. With the ability to track information from our many connected devices, there has emerged a particular philosophy that believes our digital footprints left behind from our common internet searches, sleep patterns,...
If you’re planning a corporate event of any kind, you usually don’t want to skimp on marketing and planning. To get the word out, you might use an email invite, email blast, a Facebook event, print advertising, a bulletin board at your office, and so...
While we may be experts in our respective fields of work, we do not have the means to be experts in everything. Herein lies the paradox of running a small business. While setting out to specialize in a career field, some of us spend more...
In many ways, email was the first digitized social experience. It brought people together in conversation over shared interests, spanned the globe, and probably even ignited a few romantic encounters. We don’t hear very much about the importance of email and its humble beginnings these...
With a following of 400 million people, Instagram is one of the most relevant social platforms in today’s marketplace. While, picturesque landscapes, delectable cupcakes, and bikini-clad bodies might be what you think of when Instagram comes to mind, there are incredibly creative ways to promote...
People open their own businesses for a variety of reasons. But a passion for the craft is consistently cited as the chief source of motivation. Of course, the reality of running a company means there are many things to juggle in order to keep doing...
As the 2016 Olympic Games officially came to a close last week, the world is left to reflect on the incredible feats of athleticism displayed in Rio de Janeiro. But the athletes were not alone in their competitions. Many of the worlds largest brands also fought for our...
Split view for websites, mobile phones, tablets, different sized monitors… Can your website survive? How your website fits the device it’s being viewed on is important. If your website isn’t adjusting well to a device, you could be losing potential and even current customers. Although,...
“The Greatest Show on Earth.” “Like a Good Neighbor, State Farm is There.” “Melts in Your Mouth, Not in Your Hands.” “I’m Lovin’ It.” What do all these taglines have in common? You automatically associate them with a brand or company. This is the goal...
Success in business is a process. As time goes on, companies, cultures, and audiences change. Facing the challenge of staying relevant in a world saturated by business, sometimes, rebranding is the answer. Here are three questions to ask yourself...
