Top 3 ways to use social media to drive sales
When social media was first introduced, did you think: “How am I going to use these crazy sites to sell my stuff?!” If so, you weren’t alone. Back then, it was pretty difficult to get any traction with social media campaigns. But today, social media doesn’t have to be a game of chance. With careful strategy and analysis, you can put together a winning sales machine fueled by social media channels. According to research, 23 percent of participants said they used social media for learning about products and services. This means that social media can offer fantastic growth opportunities for your business.
Social media is great for engagement, but it’s even more important for lead generation and revenue. When you promote content on social media, it’s crucial that you make sure your audience knows they can purchase your product or service. For example, if you’re promoting a blog post about social media marketing, you don’t want to just drive traffic to your blog. Instead, you want to use that piece of content as a gateway to your social media marketing course.
However, not every social media platform has the same audience. There are a wide variety of platforms out there, so investing in the right channels and using the right social media strategies can ensure you don’t waste your time. Most importantly, it can ensure you are setting yourself up to generate revenue from social media.
While some businesses have been slow to embrace social media, the benefits of using a variety of social networks are impossible to ignore. Tons of consumers use social media sites like Facebook, Twitter, and Instagram each day. If you have a business, you should be there too!
So how do you use these networks effectively to drive sales? If you are already using these social media networks then how do you get more sales on social media? Here are the top 3 growth hacking tips and tricks to increase sales on social media:
Know your target market and show up on the same platform they use
There are two ways to engage your target market. First, you need to know who they are. Second, you need to be where they hang out on the internet.
You have to know your target market – their age range, income level, interests, and hobbies.
If you don’t know who they are, how do you know what they want? You don’t – and that’s where research comes in.
For example, if your target market is women over 50, you should be talking to them on Facebook or Instagram, because research shows that’s where they spend their time. Conversely, if you’re targeting men between 25-40 who are interested in health or fitness-related topics, then the best place for you is YouTube because that is where they spend their time (according to research).
Taking the time to research will help you better understand how to meet your audience where they are. Statistics are a great way to find out more about your audience, but it’s not the only way.
Focus groups and stakeholder interviews can help you get to know your audience better. For example, if you’re a small business and want to see how older adults feel about your product or service, focus on that age group in your focus group. You’ll learn more about what matters most to them and how they feel about your product or service than by gathering general opinions from a variety of people.
Focus groups will also help you find out how best to reach your target market online. What sites do they visit regularly? Which social networks do they use? How do they feel about the brands already marketing online? Talk to them about their online habits and preferences and you’ll uncover some great places for advertising on the internet.
The more social platforms you can tap into and share your message with your target market, the better chance you have of making sales.
Find out what content attracts your ideal audience and then deliver content that fits this expectation
People love to connect with other people. That’s why social media is so popular. It’s a place where we can tell our stories, share our successes and failures, and let others get to know us.
If you want to grow your business, you need to add a human element to it. Share content that tells the story of your company and how it came to be what it is today.
Share information about the people behind your brand and give them credit. Post images of them at work or doing something they love. Show how they do their jobs. Give them a voice by allowing them to post their own content on your channels every once in a while.
Let people know what makes your business tick, what drives you forward, and what inspires you most. They’ll feel closer to your brand as a result and will be more likely to engage with you for longer periods of time (and buy from you).
In conclusion, the blogging game is not a one-size-fits-all proposition. Find the platform that works for you and your target audiences. Don’t be afraid to try out a few different platforms to see what you like best…just make sure that you take advantage of each platform’s strengths. Once you do find the combination that works best for you, stick with it. The long-term payoff will be worth it.
Create a community for your audience. Facebook, Twitter, Instagram, and LinkedIn are all great places to create a community for your audience
On Facebook, you can create a Facebook Page where you post content that your fans can like and comment on. You can also encourage fans to share your content with their friends and family. A lot of businesses use Facebook Pages to generate sales.
On Twitter, you can create a Twitter profile where you post tweets that your followers can comment on and retweet to their followers. You can also send direct messages to individual followers who engage with your tweets. A lot of businesses use Twitter to build relationships with existing customers and find new ones.
On Instagram, you can create an Instagram profile where you post photos that your followers can like and comment on. You can also share photos from other users who have used (and tagged) your product in their photos. A lot of businesses use Instagram to generate brand awareness by sharing images that are relevant to their industry.
On LinkedIn, you can create a LinkedIn profile where you post updates that your connections can like and comment on. You can also send direct messages to individual connections who engage with your updates. A lot of businesses use LinkedIn to generate leads through introductions to potential customers or partners by their current connections.
Use your social media platforms to broadcast interesting, thought-provoking, and informative content as often as possible. This gives you the opportunity to connect with your audience in a meaningful way, and hopefully, keep them coming back for more. If you do all this, then your online community will grow.
So, what are you waiting for? Get started with social media and start seeing those sales numbers grow. Need help getting started? Let us know! We have a team of experts who can develop a social media strategy tailored to your specific business goals. Already using social media but not seeing the results you want? Our team can help optimize your campaigns to drive more leads and sales. Contact us today to learn more about our social media marketing services. 🍑