What Clients Can Expect From the Graphic Design Process
Most good things in life require a process. Graphic design is no different. If you’re considering hiring a graphic designer, you may be wondering what steps go into redesigning a website, creating a logo, or designing an annual report. As well as how a designer takes your ideas into consideration. The graphic design process takes four steps—research, visualize/plan, design and print/finalize—to ensure the client gets the quality and design they want.
The first step in the process is to gather information. A graphic designer should take time to research you and your existing brand. Once the designer has a general understanding of the company, he or she should meet with you to discuss your vision. This initial meeting gives you the opportunity to express your preferences and dislikes style wise. It’s important for you to come prepared so the designer can get a full idea of your needs and wants. You should also bring images of designs similar to what you want. These are valuable resources the designer can take to the next stage in the process. Also remember to be open-minded; your designer may provide ideas or suggestions to help further develop your vision.
Once the graphic designer has an initial idea of what you’re looking for, he or she will start sketching first drafts of your design. This is the stage where your ideas start to take form and develop into a more organized plan. Depending on your project, the designer may develop an outline, create different color palettes or sketch ideas for a logo. Once the designer has developed more ideas for your project they will compile all the elements into a creative brief. Here’s where you, the client, comes back into the process to confirm that the designer is going in the right direction. Don’t be afraid to express any concerns or elements you’re unsure of. This is the time where those problems can be easily resolved before the design stage.
This is the stage where your designer will take the sketches to the computer. They’ll take the color schemes you agreed with and refine the designs to look more like the finished project. The time this will take depends entirely upon the project. The designer will create different variations of the design and likely present you with their top choices. They should explain their design decision and give you the opportunity to choose which design you prefer.
At this stage any minor changes or adjustments will be made and once the final design(s) have been approved, the designer will prepare the files. If your project is intended for print, they will also have the materials printed by a third party printer and even help you choose the right paper for your project. The final stage may look different depending on your project, but every project should end with a happy client.
Now that you know a little more about the graphic design process, feel confident that you will have input in every step of the process. If you’re looking for graphic design services, contact Creative Juice today.