What is a Boutique Design Agency?

Does size really matter?

You might be wondering what the difference is between a regular agency and a boutique design agency. Essentially, the difference lies within the size. But what does that really mean?

Boutique agencies focus on creating design and marketing materials for a smaller, select group of clients. A smaller client list means a boutique agency can provide more personalized services and more flexibility. You may think you need to hire a large agency to design your materials, but there are some disadvantages.

Like most agencies, a boutique firm can handle print and online marketing materials such as websites, branding, packaging design, infographics and annual reports. These smaller agencies work hard for their clients and take the time to focus on designing appealing materials, an option that may not be available at agencies with large client lists. Boutique agencies typically have a more hands-on approach to creativity and design. The smaller, select staff, concentrates on giving clients high quality creative work. With a large firm, because of their large size, it is often harder to find out who is accountable for a particular part of your project, when it’s been broken down into many different pieces and given to different designers, as big agencies often do.

Even though boutique agencies are small, they are very respected in the industry. Their culture encourages fresh ideas as well as risk taking in order not to “play it safe.”

The Positives of Hiring a Boutique Agency

If you’re looking for a one-on-one, more hands-on approach, then a boutique agency may be right for you. Here are some of the main benefits of hiring one:

1. Access to the owner and a small, elite team

With a small team you have less people to go through. The same people who pitch your ideas will also be the ones who design your project. You also often have direct access to the CEO or the owner of the agency. A smaller team can offer the individualized attention you need.

2. Lower costs than a larger agency

Because of the size of the agency, there is often lower overhead, meaning clients will end up paying for the services with no additional management or booking fees. Smaller agencies also try to find creative ways to complete a project for less.

3. Quick Turnaround

Smaller agencies can give clients a quicker turnaround time because they’re handling fewer projects. A team at a small agency is driven to work hard to get the job done. And if you have changes to an existing design, because the request does not have to go through so many hands, that turn around time is often quicker as well.

4. Personalized Designs

There is no middle man between you and the designer, so your ideas will go straight to the person creating your materials. This gives you the chance to discuss ideas and get a more personalized experience.

5. Attention to Detail

Designers at a small agency will handle your project as if it were their own, making sure that every detail is perfect. Why? Because they have the time and flexibility to do so.


Your business can benefit from the personalized and creative services of a small boutique agency. Great results, smaller team, lower prices.

Do you need the services of a boutique agency?


– Stay Creative