What you need to know about Parallax Scrolling
Parallax scrolling web design is growing in popularity. This new take on web design has changed the way users interact with online viewing. But what is parallax scrolling and how can you incorporate it into your own website?
Before its use in web design, the term parallax was used as a 2D visual effect in video games. The background used different image movement speeds to create the illusion of depth. For example, when you move your head from side to side, objects in the foreground move faster than things in the background. This concept is now being used in websites to create the same illusion of depth.
The reason this type of design has grown in popularity is it keeps viewers interested by using animation and provoking curiosity. Visitors are more willing to scroll through the whole page, meaning they spend more time viewing your site and hopefully collecting information.
How to Use it Effectively
It’s clear that parallax scrolling deviates from the traditional website. So in order to create a successful parallax scrolling website, there are a few elements you need to understand.
Parallax scrolling requires patience on the user’s part, so the site needs to be engaging. It also helps if the site is telling a story because users are more inclined to take the time and scroll down. Here are a few points to keep in mind when considering this design style:
This design technique is all about being creative. There is so much you can do with this design, like making the background stationary and having text fade in and out as viewers scroll down, or having different elements moving at different speeds. You should use original graphics and photos to create a website that truly stands out.
Keep your parallax to a minimum. Usually one parallax effect is enough to create a stunning design. Too much can confuse users, make it hard to find information, or create a dizzying effect. It’s also important to know when and where to use it. Parallax is a great tool to highlight important details.
Don’t Forget User Experience
Parallax scrolling often balances a thin line between curious interest and slight frustration. That being said, it’s important that a user can still find what they want, and that this style doesn’t limit the usability of the site.
Now that you know a little more about parallax scrolling, you can implement it into your own site. Just keep in mind the few tips mentioned above as you move forward!
Want to know more about parallax scrolling? Contact us for help with your web design.