Why do I need Branding Guidelines?
Imagine trying to write a ten-page research paper without an outline or having organized what you want to say. The process would probably be slow, and you may end up with a paper that doesn’t fit what you wanted. It’s a similar process when you try to create a brand without first building some guidelines.
As one of the best reasons to create branding guidelines, consistency is one thing that all small businesses strive for when creating and keeping up a brand. With guidelines in place it allows you to keep track of your brand colors, logo, tone and other elements that make up your brand. By including all these elements in your guidelines, designers, content creators and marketers can refer back to the guidelines to ensure that what they’re creating fits the brand. Having guidelines is also important when creating new products of services because you want fit with your brand and your company’s mission statement.
Sometimes you’re going work with other company’s, distributors or designers that are not as familiar with your brand as you are. Providing them with information in your brand guidelines will give them a starting point and a place they can refer to when they have questions. The process of creating a guideline may seem like a long task, but just remember how much time you can save if you one instead of having to explain every detail about your brand.
When you started your company, you probably had a lot of goals and values you wanted to keep. Putting a mission statement in your brand guidelines will help you make decisions that go in line with the core values of the company. The wonderful thing is that these goals can change and with a few updates to your guidelines you can easily make changes, track those changes and record the progress of your goals.
There are many reasons to create branding guidelines. Not only will they help keep a consistent design and tone, but also allow you to track your brand’s progress and act as a reference point when questions arise.
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