5 Signs It’s Time to Update Your Logo
A well-designed logo can have a huge impact on how your company is perceived by others. And just like a website, sometimes your logo needs a new look.
While a logo should always appear timeless, if it isn’t updated every so often, it can look outdated because design is constantly changing. Use these ways to help you determine if your logo could use an update.
It’s Over Ten Years Old
Once a designer has created your logo, it’s common to think you don’t need to ever change it. You might be thinking that changing your logo could make it hard for people to recognize you, but that’s not true. When done successfully, an updated logo will empower your business and keep your company fresh in the minds of your audience.
It Uses Dated Design
Design has changed so much in the past few years that it’s easy for an older design to look dated. We’ve moved past effects and design elements that were cutting edge back when design software was new. For example, drop shadow, beveled edges, and embossed effects were very popular, but can make a logo look dated now. A logo update can mean simplifying these elements to create a design that is more current.
It Isn’t Compatible With New Technology
If your design was created over ten years ago, it probably was designed for print. A design that wasn’t created for use online may not be compatible with new devices such as smartphones, tablets or new social media platforms. This can cause your logo to look blurry, stretched, or squashed when viewed on different sized displays. Multiple dimensions of your design should be created so that it will be compatible for the different spaces it will be viewed on. A successfully updated logo should be adaptable to any platform or display.
It Doesn’t Fit Your Brand
Your logo should reflect what you want your business to represent. What are your core values? Does your business take on a professional or causal tone? At the end of the day your design and color scheme should match your brand. Maybe in the past few years your business has changed; your services have expanded or become more concentrated.
If your logo doesn’t reflect these changes it can confuse your audience and make them unsure of what they’re getting when dealing with your company. Your logo should always match the brand’s main objectives.
It Blends in With the Competition
Maybe your first logo was one you designed on your own or didn’t invest much effort into its creation. Designing a logo takes a lot of creativity, and often our first ideas are the ideas everyone else has thought of too. For example, logo designs for yoga studios often use a light green color because it’s calming, and a lotus flower. The only change may be a few stylistic elements and the name.
Even if your logo is designed well, using these common elements can cause your design to blend in with the competition. That’s why it’s important to work with a designer in creating a customized design that will help your logo stand out above the rest.
If you think it’s time for your update your logo, consider it a positive change. Think about how much better a new logo will represent your brand, stand out from the crowd and be adaptable to changing technology.
Contact us for more help with your logo design.