How to Market on Facebook
Facebook is more than just a place to connect with friends. It’s a platform for businesses to reach audiences and promote services. With these few tips, you can start marketing your business on Facebook.
Business Page Setup
Just like your website, a Facebook page should include details about your business so users can easily find information. Along with contact information, your page should include location, hours, business description, mission statement, and any other information users might be looking for. Not only does this ensure users will find answers, but it also gives you a polished presence on Facebook.
Profile and Cover Photo
A photo says a thousand words. Make sure you choose good photos to represent your brand. The profile image can be your business title or logo. For your cover photo you can get more creative. Go for an image that captures a product or represents an important part of your business. Every once in a while, swap out your cover photo for a new one. It’s shows users that you put effort in the maintenance of your page.
Keep the text between 100 to 200 characters.
Post good content consistently.
Grab attention with visuals.
Throughout the week mix up your posts with questions, photos, videos, links and polls. Diversity keeps users interested and attracts different kinds of engagement. If you see a post gathering a lot of interest promote it to reach even more people. Facebook users have to navigate through lists of content that pop up on their news feeds. Your posts need to stand out and reflect your wonderful business.
Results You Can Track
It’s one thing to create the content and advertise, but without a way to track your success, your marketing strategy is blind. Knowing what posts gained the most attention will help you determine which techniques to repeat and which ones to put to rest. Since you’ve created a business page, you have access to tools that will measure your progress.
Marketing on Facebook is all about making use of the available tools. Take promotion into your hands by interacting with your audience, advertising your products and monitoring your progress.
For more advice on Facebook marketing, contact the juicers.