What Type of Website is Best for Your Business?
We live in a world of the web. The internet holds all of the information you could ever dream of and it is the place where your business’ presence lives. The original form of social media, websites, are the first view of your business for many users. These first impressions are critical in conveying your company’s trust and reliability, and we’re here to help break down the various types of websites that help convey who your brand is and what your company is all about.
I Want to Convert Users
Are you looking to build your audience? A landing page, or one-page web layout, is going to help you do just that. A single page is ideal for specific, pertinent information that is in a simple way for the viewer. A human being’s attention span lasts for about 8 seconds, and in those 8 seconds, you want to make an impression that is straightforward and clear. One-page layouts are perfect for lesser known businesses who want to get their name out and increase their brand awareness. They convey the information you need, but should also lead your audience to action, whether that be following you on social media accounts or leading to a more defined website. Check out this example from AirFrance, where with a simple layout they can express information directly and lead to a call-to-action that invites the page viewer to see more.
I Want to Widen My Reach Potential
Are you interested in optimizing your SEO? Multi-page web layouts are going to be your go-to. This layout is ideal for businesses who have more content and need a higher level of functionality than a single page can provide. With multi-page layouts, you can create as many pages as your business needs in addition to building a sizeable navigational network. This layout, also being the longtime standard for websites, provides familiarity to viewers. For a business with more products and services, this layout supplies the depth and scalability that your website needs. Check out our site for an example of a multi-page design with clear navigation and breakdowns.
I Want Users to Engage with My Business
If you’re looking to forge a deeper connection with your audience, an interactive web layout is the way to go. “Interactive” can take on many different meanings, but essentially an interactive website, is a website that connects back with its users. Think of it as a two-way conversation. Whether it be providing specific content to something that users input, or a game layout where users can create their custom path through your site, interactions are intriguing and memorable. This connection with your audience helps build brand awareness and brand loyalty. Plus, there’s research that shows that 76% of people who interact with a local website visit the physical business location within 24 hours. Interactive web layouts make the most of the digital space and create a substantial presence for your business. A great example of this is APPS Cider, where the user can guide themselves through the experience all while learning more about the company.
There’s a wide range of sites and layouts, and we’ve only touched on a few of the top ones in this blog post. If you would like to know more or are interested in giving your site a revamp, reach out and contact us! We’d love to help you find a layout that works best for your business.