What to Look for In a Web Designer
Web design is still a relatively new field. Nonetheless, within forty years it has become a popular profession. So popular, in fact, that if you ask ten different people what a web designer is, you’re likely to get ten different responses. This is why if you’re planning on hiring a web designer, it’s a good idea to prepare yourself by asking yourself the five key questions we outlined in our last post. Likewise, you’ll also want to develop a profile of the ideal web designer for your project. Here are some characteristics that can help you evaluate potential web designers.
Passion for the Web
One of the most important traits of a stellar web designer is a genuine love of web design. This often manifests itself in several ways.
• The designer or design agency maintains a blog and keeps it updated with fresh insights into website design, as well as web strategy.
• The designer is a recognized authority on LinkedIn, as evidenced by endorsements and recommendations.
• The designer belongs to one or more professional trade associations.
• The designer maintains an up to date portfolio.
• The designer gives talks or writes articles, papers or books to educate others on topics related to the web. Although finding a passionate designer doesn’t guarantee success, it does increase the chances that the designer will see your project as a genuine challenge and not justa paycheck.
Fluent in English, Not “Geeklish”
While we want the professionals that we hire to be well-versed in their respective fields, no one wants to hire someone who speaks over your head. And let’s face it; the web design industry has its share of folks who are more comfortable speaking in code or technical jargon than plain English. Some might even say that the ability to discuss web design in common terms is a skill in and of itself. So when hiring a web designer, make sure you’re able to communicate well with one another.
Even if you’re not well-versed in web design there are a few tell-tale signs that should alert you as to whether the designer uses modern design. For example, the designer’s websites are mobile-friendly, they don’t rely upon excess animation and don’t use clunky design elements that slow down the website. These items not only impact your website’s appearance, but they can also affect its performance.
Some web designers work alone, while others work with teams. Whichever business model your designer uses; it’s helpful to work with a designer who can accommodate your website needs regardless of the scope and type of the project. Point blank, you want someone who can help you – whether you need an ecommerce website, a brochure website or a lead generation website, etc. Often, the transition from one type of website to another, calls for vastly different skill-sets.
Website Support and Maintenance
After the initial excitement of building your website wears off, you will undoubtedly find yourself in situations that call for technical support. Just be sure to ask the designer, in advance, if they handle support. Not all designers offer maintenance. Even among designers that do provide support – there is quite a bit of variety. For instance, some designers offer phone support; while others deliver support only through online ticketing systems.
The key in all of these situations is to find a designer whose characteristics are a good fit for your project. If you keep these considerations in mind; it’s highly likely that you will go on to have a successful website launch.
For questions or comments – please drop us a line in the comment section below or send us a message.