6 Design Elements to Consider for Your Business Cards
Great first impressions are key when it comes to creating a positive, lasting opinion. Nothing beats handing a potential client your professionally designed business card. Designing a card may seem like a daunting task, but with a few considerations you can have a beautiful and professional-looking card to hand out.
1. Logo Location
A well-designed logo can create the visual and memorable interest your card needs. Putting your logo front and center is always a safe bet, but if you want something more unique, consider the lower right corner − it’s one of the first places people look on a business card. When placing your logo, be sure it’s not too close to text or to the edge where it may be cut off during printing.
2. Color Options
A bright and vibrant color palette might get your card attention, but it could be the wrong kind. Too many bright colors can create a dizzy effect. It’s best to use colors that compliment each other.Consider looking at some color palettes for ideas. If you already have a consistent color scheme for your brand, continue to use those colors on your business card as a way to strengthen your brand.
CMYK vs. RGB
When it comes to printing out your card, it’s best to design in CMYK mode. This mode masks colors on a white background. Designing with RBG may look fine on a computer screen, but it can create a muddy appearance once it’s printed.
3. A Note On Borders
It’s best to avoid borders on your card. It has more to do with the printing than the design. A border may look great when it’s on your computer screen, but when it’s time to print, it can create a lopsided look. When cards are cut there is potential for the margins to be off by a few millimeters. This may not seem like a lot, but on a 3.5-inch x 2.0-inch card, a few millimeters can make a big difference.
4. Readable Text
All your information including name, contact, position and business name need to be easily read. You want the font and text size to be legible. You also want the color of the text to contrast well with the background color. Just like a logo, your text needs to be far enough away from the edges so it isn’t cut off during the printing process.
5. There Is Still a Back
It’s common to want to pack a lot of information on your card, but with such a small piece of card stock, it is impossible to put everything you want. The back is the perfect canvas to include another detail about your company. The back is also a great place to add an image of your product or a micro-description of your company’s philosophy. However you decide to use the back, make sure that there is space for people to jot down a few notes such as your services or where they met you.
6. Finished Material
The kind of paper your business card is printed on can be important too. How many times have we been handed a well-designed card that was printed on flimsy paper? A thick card stock not only gives your card a more professional feel, but will be more durable. Your card is going to be handled many times, slipped into purses or wallets. Make sure it can handle a little wear and tear.
When it comes to business card design, keep it simple and easy to read. It’s always nice to get a second opinion on your design as well.
Need some advice on your business card? Contact us for more help.