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The Basics of Branding

Brands are absolutely everywhere — so what makes some more memorable than others? According to a study, 77% of brands could stop existing entirely and nobody would really notice. And that number is growing. So what’s the key to developing a brand that people do...

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How to have stellar social media management

In this day and age, it’s nearly impossible to have a thriving business without a solid social media presence. But your digital profile is so much more than a place to share pictures or status updates. Social media is a space where you can connect...

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What makes a quality follower on social media?

We hear a lot about the importance of analytics on social media. This data tells the story of how well your content is performing. One of these analytics that may come to mind when you think about social media is your follower count. This number...

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How to Use Hashtags to Your Advantage on Social Media

Have you ever seen an Instagram post where the caption ends in what seems like a jumble of random hashtags? You might be surprised to hear that there is actually an important purpose behind incorporating these tags, which are usually just a word or phrase...

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Why You Should Make Mood Boards For Your Brand

When you’re developing your brand, you may have a medley of ideas and visions for what you want it to look like. Maybe you’re totally stumped at how to narrow them down — you know there should be a strategy behind your brand’s look and...

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The Basics of Graphic Design

When it comes to branding, one of the things you’ll want to pay attention to is your look. From your logo to your social media feed, all of the visual elements you put out into the world should be cohesive and tell a story about...

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Digital Marketing During a Pandemic

We’re often reminded that change is a constant and that we should always be ready to adapt. And as dialed in to our business practices as we all were, none of us were prepared for the shift that the pandemic shoved us into. For nearly...

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Marketing No-Nos to Leave behind in 2020

2020 has been a strange year for everyone. And with so many new things to adapt to and new problems to solve, it’s not a surprise to see how much marketing has changed in these past 12 months. As we quickly approach 2021, you may...

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Give the Gift of Great Content

Content, content, content! That’s the buzzword on everyone’s lips right now, and for good reason. Content has given companies a way to reach people outside of traditional ad techniques to spread information, keep audiences engaged, and even influence buying decisions. Whether you’re using your content...