The term direct mail is a bit of a misnomer. The word “direct” implies focus, a straightforward approach, while the actual practice is anything but. Direct mail marketing is casting a wide net in hopes of catching something, anything. It’s hurling a handful of darts,...
How many business cards have you received in the last week? Month? Year? How many of those cards ended up somewhere other than the trash can? Creating a business card that entices someone to actually keep it can seem like a daunting task, but it’s...
As discussed in Clarity Over Clutter, customers do not respond well to clutter. However, a page shouldn’t be boring either. Where is the happy medium? What does a “clean” design actually look like? A clean design is one in which the viewer absorbs the information...
As designers, we have a language all our own, which can sometimes leave you saying, “What in the world does that mean?” Have no fear, here are a few terms — and their definitions — that you may hear from us along the way. BLEED When printing,...
With so many products seeking to grab consumers’ attention, how do you make your product stand out? We’ve come up with five simple tricks to reinvent your packaging design and make it more attractive. 1. Don’t Over Explain Not enough time or space to fit all your...
The new year is finally here and you’re ready for it. You have incorporated the latest trends and have updated your website to be exactly how you want it. So what’s the next step? People often create resolutions to improve their personal lives. Similarly, your...
An annual report is like a yearbook for your business. It summarizes your organization’s activity throughout the year and shines a spotlight on important achievements. Annual reports can help build a positive reputation for your company by boosting employee moral and building potential business partners....
Branding is more than just a name and a logo. Branding is your entire company -- everything down to your company’s personality and its products. A strong brand is a powerful resource that legitimizes your company. How can successful branding add value to your business?...
It’s important to understand both your business and audience before designing your logo. Here are a few questions to ask yourself as you start to consider logo design. What Key Points Should My Logo Convey? Your logo is a message and representation of your company. It’s important...
We’re all told never to judge a book by its cover, but when it comes to product packaging, that’s often what happens. For that reason it’s important to make sure your packaging design is flawless. Here are four common packaging design mistakes businesses make that...
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