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So You Want To Start a Newsletter

It might seem like every creator you follow has a newsletter right now — and for a good reason! Sending recurring, themed email newsletters is a great way to keep your audience up-to-date and engaged with your content. Emails have always been a successful form...

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Why You Should Make Mood Boards For Your Brand

When you’re developing your brand, you may have a medley of ideas and visions for what you want it to look like. Maybe you’re totally stumped at how to narrow them down — you know there should be a strategy behind your brand’s look and...

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The Basics of Graphic Design

When it comes to branding, one of the things you’ll want to pay attention to is your look. From your logo to your social media feed, all of the visual elements you put out into the world should be cohesive and tell a story about...

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The Best Tools for Scheduling Social Media Posts — and Why You Need Them

It’s no secret that social media is a major tool for getting your ideas and products out in the world. In fact, an estimated 50% of sales across 14 leading industries come from social media. There’s so much that goes into developing the perfect social...

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What Colors Mean in Branding and How to Choose Yours

When you’re in the midst of developing your new brand, a very important question might cross your mind - how do you want people to think about you? And this is one of the most vital decisions you’ll make during your development process. Also known...

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Digital Spring Cleaning: How to Refresh Your Online Presence This Month

The weather has warmed, trees have blossomed with new life, and a layer of pollen has coated pretty much every surface you can find. All of this can only mean one thing — spring is here! With the turning of the season comes a sense...

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Don’t Be Content with Your Brand’s Content

Don’t give your company’s website the perfect facelift without injecting it with personality. Your new website will attract visitors, but make sure it retains them with effective content strategies that keep people coming back for more. You’re in the final stages of designing your new...

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Is Your Brand Working For You? A Mini Brand Audit for Your Business

  Your brand encompasses various elements describing your business. It’s how other people see your business and weigh it against your competition. It’s how you portray your business through your customer interactions and your online presence. It’s how your business is portrayed visually: the font you...