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What makes a quality follower on social media?

We hear a lot about the importance of analytics on social media. This data tells the story of how well your content is performing. One of these analytics that may come to mind when you think about social media is your follower count. This number...

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How to Use Hashtags to Your Advantage on Social Media

Have you ever seen an Instagram post where the caption ends in what seems like a jumble of random hashtags? You might be surprised to hear that there is actually an important purpose behind incorporating these tags, which are usually just a word or phrase...

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So You Want To Start a Newsletter

It might seem like every creator you follow has a newsletter right now — and for a good reason! Sending recurring, themed email newsletters is a great way to keep your audience up-to-date and engaged with your content. Emails have always been a successful form...

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Why You Should Make Mood Boards For Your Brand

When you’re developing your brand, you may have a medley of ideas and visions for what you want it to look like. Maybe you’re totally stumped at how to narrow them down — you know there should be a strategy behind your brand’s look and...

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What Colors Mean in Branding and How to Choose Yours

When you’re in the midst of developing your new brand, a very important question might cross your mind - how do you want people to think about you? And this is one of the most vital decisions you’ll make during your development process. Also known...

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Digital Spring Cleaning: How to Refresh Your Online Presence This Month

The weather has warmed, trees have blossomed with new life, and a layer of pollen has coated pretty much every surface you can find. All of this can only mean one thing — spring is here! With the turning of the season comes a sense...

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Digital Marketing During a Pandemic

We’re often reminded that change is a constant and that we should always be ready to adapt. And as dialed in to our business practices as we all were, none of us were prepared for the shift that the pandemic shoved us into. For nearly...

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Marketing No-Nos to Leave behind in 2020

2020 has been a strange year for everyone. And with so many new things to adapt to and new problems to solve, it’s not a surprise to see how much marketing has changed in these past 12 months. As we quickly approach 2021, you may...

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Give the Gift of Great Content

Content, content, content! That’s the buzzword on everyone’s lips right now, and for good reason. Content has given companies a way to reach people outside of traditional ad techniques to spread information, keep audiences engaged, and even influence buying decisions. Whether you’re using your content...