In marketing circles, Google Ads are quickly gaining popularity. If you have not heard of them before, you have at least seen them. How so? Do a quick google search for a service right now. For example, you can search “carpet cleaning,” and you’ll see the...
You’re armed with a great idea. Now you just need a solid business strategy to get your product off the ground. Not sure where to start? Well great news – you’re in the right place. Gaining Momentum The first step to any great business plan is a great idea....
So you’ve got a stellar website. That’s a great first step! A stunning website is your client’s first impression of who you are. You may be wondering, “How can I improve my website and attract more visitors?” Using a web traffic analysis tool is a popular...
Digital marketing is a great way to get your brand out there for your potential customers to see. If you have a digital marketing strategy, part of it probably involves building audits. If only there were a way to make it a lot easier for...
Gazing out over the calm blue waters of your favorite lake… Beholding the beauty of a brilliant sunset, bursting with color… Looking deep into your loved one’s eyes… Color is a foundational part of life. So much can be communicated with a simple color scheme. Emotions. Memories. Smells,...
Brands are absolutely everywhere — so what makes some more memorable than others? According to a study, 77% of brands could stop existing entirely and nobody would really notice. And that number is growing. So what’s the key to developing a brand that people do...
In this day and age, it’s nearly impossible to have a thriving business without a solid social media presence. But your digital profile is so much more than a place to share pictures or status updates. Social media is a space where you can connect...
We hear a lot about the importance of analytics on social media. This data tells the story of how well your content is performing. One of these analytics that may come to mind when you think about social media is your follower count. This number...
Have you ever seen an Instagram post where the caption ends in what seems like a jumble of random hashtags? You might be surprised to hear that there is actually an important purpose behind incorporating these tags, which are usually just a word or phrase...
Designing a logo is an important step of developing your brand. When executed correctly, this symbol should become synonymous with your brand. Think of McDonald’s iconic yellow “M” — you don’t need to see it accompanied by the full name to know that it’s referring...
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