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What makes a quality follower on social media?

We hear a lot about the importance of analytics on social media. This data tells the story of how well your content is performing. One of these analytics that may come to mind when you think about social media is your follower count. This number...

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So You Want To Start a Newsletter

It might seem like every creator you follow has a newsletter right now — and for a good reason! Sending recurring, themed email newsletters is a great way to keep your audience up-to-date and engaged with your content. Emails have always been a successful form...

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Why You Should Make Mood Boards For Your Brand

When you’re developing your brand, you may have a medley of ideas and visions for what you want it to look like. Maybe you’re totally stumped at how to narrow them down — you know there should be a strategy behind your brand’s look and...

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What Are Social Media Analytics?

If you’re interested in using digital marketing to promote your brand — especially by building a strong social media presence — you probably hear the term “social analytics” a lot. You might know enough about analytics to understand that it is important, but beyond that,...

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The Best Tools for Scheduling Social Media Posts — and Why You Need Them

It’s no secret that social media is a major tool for getting your ideas and products out in the world. In fact, an estimated 50% of sales across 14 leading industries come from social media. There’s so much that goes into developing the perfect social...

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What Colors Mean in Branding and How to Choose Yours

When you’re in the midst of developing your new brand, a very important question might cross your mind - how do you want people to think about you? And this is one of the most vital decisions you’ll make during your development process. Also known...

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The Basics of SEO

When you’re exploring how to up your digital marketing game, you might notice that one phrase tends to appear on nearly every website, post or resource: SEO. Short for search engine optimization, this tool is considered to be one of the best ways to get...

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Digital Spring Cleaning: How to Refresh Your Online Presence This Month

The weather has warmed, trees have blossomed with new life, and a layer of pollen has coated pretty much every surface you can find. All of this can only mean one thing — spring is here! With the turning of the season comes a sense...

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Keeping It Consistent: Why Brand Consistency Matters

“Consistency is key” is a popular mantra, but why does it matter when it comes to branding? Think of it like going to a popular restaurant for the first time. You’re excited to try it out because you’ve read all the glowing reviews, looked at...

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Show Love to your Community Through Marketing

Love is in the air! Many brands are always looking for new ways to show love to their audiences. In an all digital age, this can be challenging - copywriting can seem impersonal, and memes can only do so much. Still, using your brand’s marketing...