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Don’t Be Content with Your Brand’s Content

Don’t give your company’s website the perfect facelift without injecting it with personality. Your new website will attract visitors, but make sure it retains them with effective content strategies that keep people coming back for more. You’re in the final stages of designing your new...

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Is Your Brand Working For You? A Mini Brand Audit for Your Business

  Your brand encompasses various elements describing your business. It’s how other people see your business and weigh it against your competition. It’s how you portray your business through your customer interactions and your online presence. It’s how your business is portrayed visually: the font you...

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Say What You Meme, Meme What You Say: Using Memes to Attract Your Audience

Much funny, such cool. Though grammatically incorrect, this nonsensical phrase amongst others have made it into the digital Zeitgeist of internet humor. Every few weeks, one new meme will achieve a viral status, be circulated through multiple platforms, and then be retired. It’s a cultural...