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What Are Social Media Analytics?

If you’re interested in using digital marketing to promote your brand — especially by building a strong social media presence — you probably hear the term “social analytics” a lot. You might know enough about analytics to understand that it is important, but beyond that,...

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The Best Tools for Scheduling Social Media Posts — and Why You Need Them

It’s no secret that social media is a major tool for getting your ideas and products out in the world. In fact, an estimated 50% of sales across 14 leading industries come from social media. There’s so much that goes into developing the perfect social...

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What Colors Mean in Branding and How to Choose Yours

When you’re in the midst of developing your new brand, a very important question might cross your mind - how do you want people to think about you? And this is one of the most vital decisions you’ll make during your development process. Also known...

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The Basics of SEO

When you’re exploring how to up your digital marketing game, you might notice that one phrase tends to appear on nearly every website, post or resource: SEO. Short for search engine optimization, this tool is considered to be one of the best ways to get...

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Digital Spring Cleaning: How to Refresh Your Online Presence This Month

The weather has warmed, trees have blossomed with new life, and a layer of pollen has coated pretty much every surface you can find. All of this can only mean one thing — spring is here! With the turning of the season comes a sense...

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Level Up Your Marketing With Social Media Stories

Let’s talk about social media. We all know (or have some awareness of) how essential social media is for effectively marketing a brand. And whether you’re fortunate enough to have an in-house social media wizard or not, you can’t really overlook the many facets of...

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Don’t Be Content with Your Brand’s Content

Don’t give your company’s website the perfect facelift without injecting it with personality. Your new website will attract visitors, but make sure it retains them with effective content strategies that keep people coming back for more. You’re in the final stages of designing your new...

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4 Reasons to Ring in the New Year with a Site Redesign

The upcoming New Year and surrounding holidays are reason for festivity, happiness, and reminiscence; a time to celebrate the past and future. But wait! Before you pop open the champagne and begin celebrating all the fantastic things in store for 2017, make sure to take...