Level Up Your Marketing With Social Media Stories
Let’s talk about social media. We all know (or have some awareness of) how essential social media is for effectively marketing a brand. And whether you’re fortunate enough to have an in-house social media wizard or not, you can’t really overlook the many facets of social media any longer. Reels, IGTV, boosting posts, social media ads – there are so many features on social media that can hold the key to effective social media marketing. Well, add one more feature to that list – Stories. You know, that little circle on the top of your screen when you open Instagram or Twitter (which are called Fleets) – pretty much all of the major social media outlets we use – is another valuable piece of the marketing puzzle that can help your brand soar to new heights. But how exactly?
The short answer is that Stories give users another way to share content. We know what you’re thinking – how is this different from what we already know about social media marketing? Think of Stories as short ‘vignettes’ that expire after 24 hours. Unlike regular posts and videos, stories encourage an ‘on the fly’ method of content creation because often they’re taken in the moment. Users can create their own story or share other people’s content in their stories. This might seem like added pressure when you first think about it, but it doesn’t have to be! Stories are a great way to experiment with different concepts or interact with other people’s content. So if you’re thinking about trying out new types of content before giving it a dedicated spot on your social channel, or you’re looking for a not-so-permanent way to feature something, Stories can provide the perfect outlet.
People share content using Stories 15x more than on their newsfeed.
Before we get into what you can do with stories, let’s talk about how they came about – Snapchat. Snapchat started stories back in 2013 that enabled users to share photos that expired in 24 hours. As people started to interact more with this feature, we saw other story features crop up – geofilters to share location, lenses to change appearances, and even AR features that made it look like a little cartoon was in your living room. Brands quickly jumped on the bandwagon to produce new and interactive short-form content for their users, and not long after, pop-up ads within stories became popular. Not wanting to be outdone or left behind, other social media channels we know and love started to follow suit. Nowadays, stories are also present on Instagram, Facebook, Twitter, and even LinkedIn, making it even easier to reach your audience – and there are a lot of people to reach.
Over 3.6 billion people globally use some type of social media channel to interact with others, and that number will only continue to grow. And since sharing content with stories is becoming more and more popular, it’s nearly impossible to ignore how effective this strategy can be. We already talked a little bit about how you can use social media stories to experiment with new content. But what are the other benefits of incorporating Stories in your social media marketing strategy?
Stories are a great outlet for content you want to share that doesn’t necessarily have a place on your social media page. Need an example? Let’s say that you are spending the day setting up for a big event, but you don’t want to disrupt your Instagram page’s curated content flow. Try adding that content to your brand’s story instead. Your followers will still be able to see it, but you will be able to keep the integrity and structure of your well thought-out social media page. And since stories expire in 24 hours, you can tell a different story depending on what you do that day – and you won’t have to worry about your content getting stale.
Use Stories to share your brand’s content in a more casual way.
Give people an inside look
Stories are where many users post intimate views of their brand – all the ‘behind the scenes’ content that people relate to. Whereas your official Instagram, Facebook, or Twitter might be curated to reflect more of your brand’s image, you can use your story to share your content in a more casual way. But don’t let ‘casual’ fool you into not curating your content – it’s still important to post content that is relevant to your audience. Influencers are a great example of how to use Stories to brand themselves. Plenty of things happen in their day-to-day lives, but they may only share things that their audience will relate to or things that they want to be known for. The same concept can be applied to your brand.
Feature User Generated Content
Show your audiences the same love and loyalty they show you! Whether it is fun social media challenges or user testimonials, it’s exceedingly important to not only get users to create content for your brand, but to interact with that user generated content as well – especially now, when people have more time to consume content on the internet. Stories allow you to share this user generated content with your brand name, which accomplishes two things. First, it shows your audience that you care. Users don’t want to constantly post about a brand with no response – it gives them the impression that your relationship is only transactional (and you don’t want that!). Second, it keeps your brand’s name at the forefront – almost serving as branded content, without being overly sales-y. And at the end of the day, every brand should strive for content that reaches audiences in a more authentic way.
Don’t be afraid to tell your brand’s story!
If you haven’t already, take a look at Stories when you’re developing your social media marketing strategy this year. It can add a fun and new interactive spin on your marketing plan to help you stay relevant in a different way. Create a poll for your users to tell you what they’re looking for. Or feature different users who talk about their experience with your product throughout the day. Take advantage of Stories’ unique and somewhat exclusive nature – everyone has a fear of missing out, and if you’re consistently putting out great content that is only available for a limited time, people will keep tuning in so they don’t miss a beat.
If you need help putting the ‘story’ back in your brand’s storytelling, contact us to get started. At Creative Juice, we are proud to provide innovative, juicy ideas to help take your brand’s story to the next level. Every brand has a story to tell. We’ll make sure yours is worth remembering. 🍑