marketing Tag

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Making marketing personas to level up your brand

  Creating a brand that stands out from the crowd isn’t easy work — but with the right tools, it’s certainly possible. One asset that can help get you there is creating marketing personas. Having marketing personas is key to effectively targeting your content to your...

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Let your Brand do the Talking: Establishing your Brand Voice

  If you’re a marketer, you know just how important strong branding is to allow a business to succeed. One of the basics of branding is figuring out your business’ personality. Are you an informational older sibling? An entertaining influencer? A comforting best friend? These are...

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What is Audience Segmentation in Digital Marketing and why should I use it?

  One of your main tools when it comes to digital marketing may be sending out frequent newsletters or email campaigns. Getting your message — and product — directly to people’s inboxes is a major way to increase your brand awareness and promote your new products or services....

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The best platforms for building your website: from beginner to expert

If you have a product or service to promote, you need to have a website. It’s the best way to keep all of your information in one place for customers to easily access and make purchases. Especially if you’re a marketing or design brand, your...

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The Basics of Branding

Brands are absolutely everywhere — so what makes some more memorable than others? According to a study, 77% of brands could stop existing entirely and nobody would really notice. And that number is growing. So what’s the key to developing a brand that people do...

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How to have stellar social media management

In this day and age, it’s nearly impossible to have a thriving business without a solid social media presence. But your digital profile is so much more than a place to share pictures or status updates. Social media is a space where you can connect...

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What makes a quality follower on social media?

We hear a lot about the importance of analytics on social media. This data tells the story of how well your content is performing. One of these analytics that may come to mind when you think about social media is your follower count. This number...

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How to Use Hashtags to Your Advantage on Social Media

Have you ever seen an Instagram post where the caption ends in what seems like a jumble of random hashtags? You might be surprised to hear that there is actually an important purpose behind incorporating these tags, which are usually just a word or phrase...

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Why You Should Make Mood Boards For Your Brand

When you’re developing your brand, you may have a medley of ideas and visions for what you want it to look like. Maybe you’re totally stumped at how to narrow them down — you know there should be a strategy behind your brand’s look and...