seo website design Tag

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Making marketing personas to level up your brand

  Creating a brand that stands out from the crowd isn’t easy work — but with the right tools, it’s certainly possible. One asset that can help get you there is creating marketing personas. Having marketing personas is key to effectively targeting your content to your...

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Let your Brand do the Talking: Establishing your Brand Voice

  If you’re a marketer, you know just how important strong branding is to allow a business to succeed. One of the basics of branding is figuring out your business’ personality. Are you an informational older sibling? An entertaining influencer? A comforting best friend? These are...

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What is Audience Segmentation in Digital Marketing and why should I use it?

  One of your main tools when it comes to digital marketing may be sending out frequent newsletters or email campaigns. Getting your message — and product — directly to people’s inboxes is a major way to increase your brand awareness and promote your new products or services....

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The best platforms for building your website: from beginner to expert

If you have a product or service to promote, you need to have a website. It’s the best way to keep all of your information in one place for customers to easily access and make purchases. Especially if you’re a marketing or design brand, your...

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The Best Tools for Scheduling Social Media Posts — and Why You Need Them

It’s no secret that social media is a major tool for getting your ideas and products out in the world. In fact, an estimated 50% of sales across 14 leading industries come from social media. There’s so much that goes into developing the perfect social...

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What Colors Mean in Branding and How to Choose Yours

When you’re in the midst of developing your new brand, a very important question might cross your mind - how do you want people to think about you? And this is one of the most vital decisions you’ll make during your development process. Also known...

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The Basics of SEO

When you’re exploring how to up your digital marketing game, you might notice that one phrase tends to appear on nearly every website, post or resource: SEO. Short for search engine optimization, this tool is considered to be one of the best ways to get...

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Digital Spring Cleaning: How to Refresh Your Online Presence This Month

The weather has warmed, trees have blossomed with new life, and a layer of pollen has coated pretty much every surface you can find. All of this can only mean one thing — spring is here! With the turning of the season comes a sense...

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Keeping It Consistent: Why Brand Consistency Matters

“Consistency is key” is a popular mantra, but why does it matter when it comes to branding? Think of it like going to a popular restaurant for the first time. You’re excited to try it out because you’ve read all the glowing reviews, looked at...

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Graphic Design Matters When It Comes To Marketing

Have you ever looked at a logo and felt an overwhelming urge to find out more about a brand? Or worse - have you ever looked at a logo and wondered, “is this brand even real?” If you have, you can thank graphic design. And...