Data is a pervasive term these days. It comes up regarding almost every industry. With the ability to track information from our many connected devices, there has emerged a particular philosophy that believes our digital footprints left behind from our common internet searches, sleep patterns,...
“The Greatest Show on Earth.” “Like a Good Neighbor, State Farm is There.” “Melts in Your Mouth, Not in Your Hands.” “I’m Lovin’ It.” What do all these taglines have in common? You automatically associate them with a brand or company. This is the goal...
Success in business is a process. As time goes on, companies, cultures, and audiences change. Facing the challenge of staying relevant in a world saturated by business, sometimes, rebranding is the answer. Here are three questions to ask yourself...
There’s this box everyone says we should think outside of. A nebulous thing known worldwide with a constantly shifting set of rules. And of course, this so-called box is different for everyone, be it business or individual. The concept is nothing new either, creative thinkers...
How many business cards have you received in the last week? Month? Year? How many of those cards ended up somewhere other than the trash can? Creating a business card that entices someone to actually keep it can seem like a daunting task, but it’s...
Thelma and Louise. Bert and Ernie. Ross and Rachel. Your Website and You. Do people associate you with your website? Can people recognize the correlation between your company and its online presence? Do you feel that your site represents your business in the best way?...
Gradient is working its way back into the design-o-sphere. If you can recall, gradient was a popular 3-D effect in the early-to-mid 2000s, when every brand on the planet was trying to position themselves as “futuristic.” The late 00’s affinity for clean yet bohemian, hand-drawn...
A copyrighted image is an artistic rendering protected from recreation without permission, a way to cover the artist’s rear end, as it were. A trademark specifically protects assets of the brand image. This includes logos, phrases, symbols or any distinctive visual aspect of a brand....
As designers, we have a language all our own, which can sometimes leave you saying, “What in the world does that mean?” Have no fear, here are a few terms — and their definitions — that you may hear from us along the way. BLEED When printing,...
According to the Social Science Research Network, 65% of people are visual learners. Infographics are a way to communicate complex information at a glance, without a lot of explaining. They allow for the display of information in an appealing way, making an image more shareable,...
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