Gradient is working its way back into the design-o-sphere. If you can recall, gradient was a popular 3-D effect in the early-to-mid 2000s, when every brand on the planet was trying to position themselves as “futuristic.” The late 00’s affinity for clean yet bohemian, hand-drawn...
A copyrighted image is an artistic rendering protected from recreation without permission, a way to cover the artist’s rear end, as it were. A trademark specifically protects assets of the brand image. This includes logos, phrases, symbols or any distinctive visual aspect of a brand....
As designers, we have a language all our own, which can sometimes leave you saying, “What in the world does that mean?” Have no fear, here are a few terms — and their definitions — that you may hear from us along the way. BLEED When printing,...
According to the Social Science Research Network, 65% of people are visual learners. Infographics are a way to communicate complex information at a glance, without a lot of explaining. They allow for the display of information in an appealing way, making an image more shareable,...
It’s important to understand both your business and audience before designing your logo. Here are a few questions to ask yourself as you start to consider logo design. What Key Points Should My Logo Convey? Your logo is a message and representation of your company. It’s...
Almost every small business is looking to grow and spread their name out to a wide audience. In the past, businesses did this through advertisement, but in today’s world where consumers have the option to skip through commercials and delete emails, traditional marketing doesn’t create...
Gaining followers on social media is great. After all, it can be the first step to creating customers. But how do you move them from followers to leads? Here are a few ways to help you drive conversions from your social media sites. Share Appropriate Content ...
