Marketing No-Nos to Leave behind in 2020
2020 has been a strange year for everyone. And with so many new things to adapt to and new problems to solve, it’s not a surprise to see how much marketing has changed in these past 12 months. As we quickly approach 2021, you may be wondering how to build better marketing habits to put your brand on track and start the year off right. We’re here to help! Stay vigilant and start anew next year – and that means leaving a few bad marketing habits behind on December 31 at 11:59 pm. Here are a few marketing No-Nos you should leave behind in 2020.
Not Having a User Friendly Website
It’s 2020 and nearly all brands have a web presence. The thought of websites that aren’t user friendly might seem outlandish – but it isn’t. It’s a common mistake that plagues many companies. Having a website that gives your user a great experience is essential for a few reasons. First, it will make it easy for users to navigate and find information. People will always have questions about your products or services, and you want to help them as quickly and easily as possible. Second, having a website with information and resources readily available can help you retain customers better than those without. This is incredibly important for small businesses. In 2019, 36% of small businesses still didn’t have a website, and in an age where people do research before making decisions, not having a website (or one that is poorly maintained) can spell the e-n-d for your business. And last but certainly not least, make sure that your website is free of glitches and bugs. The slower your website takes to load, the more likely your user will navigate away from it.
Marketing Without Understanding your Customers
Creating buyer personas isn’t just for fun. Understanding your customer’s pain points is an incredibly important part of successful marketing. If you’re making use of ad campaigns and producing content for your brand without taking your customer into consideration, you’re looking at an uphill battle. Unfocused marketing can result in wasted ad budgets and driving away customers. Take the time to research and map out your customer journey. And when you’re doing this, take into account how times have changed as well – there are many pain points users have now that didn’t exist even a year ago.
Not Engaging with your User Generated Content
Thanks to social media popularity and ‘going viral,’ user-generated content has evolved to new heights in 2020. Hashtag Challenges on TikTok, Instagram, and Facebook help brands promote themselves and engage with audiences in a fun way. And of course, testimonials and reviews are great ways to get users to vouch for your brand and build trust with new customers. However, many brands make the mistake of asking for user generated content and then not interacting with it at all. Remember – user generated content often features your product or service. It’s free advertising! Repost or feature user generated content on your website or social media page. It will help you build your web presence and extend your brand reach. Additionally, your audience will appreciate that you are acknowledging them. Let them know you’re happy to have their attention! Interacting with your user generated content helps you stay authentic and build brand loyalty.
Avoiding Social Media
Do you have social media accounts for your brand, but you aren’t quite sure what to do with them? Don’t worry, you’re not alone. It’s 2020, everyone is on Twitter, Facebook, Instagram, TikTok, and LinkedIn because hey – that’s what is popular. But having a presence on social media also means you should be active on social media. Many brands still see social media as a daunting (and sometimes, just plain annoying) part of marketing. That leads to creating social media accounts out of necessity, but neglecting to build any strategy around them. On the contrary, that could also mean posting social media content that doesn’t add any value to your audience. In short, there is a reason the popular saying is ‘if you build it, they will come.’ True – but you’ll need to build a good foundation before people start coming to visit. As you move into 2021, build a content & marketing strategy specifically for social media. It will help you plan your content around what will be most valuable for the audience that you’d like to attract, and in turn, you’ll start building a meaningful following and establish a community on your social media channels.
Neglecting your Data
Data and analytics are an important part of marketing processes that are often overlooked. When it comes to measuring ROI, testing different campaigns, and analyzing user behavior, data and analytics can really be your secret to success. There are so many different types of marketing strategies to take advantage of, understanding and utilizing your data is a must-have for 2021 and for years to come. Use A/B testing to understand how users are interacting with different sets of ads. Or look at social media stats to see how people are engaging with your online content. There are so many marketing secrets that your data holds, and your success in 2021 could hinge on it. Take advantage and keep your data close so that you can shift your marketing efforts appropriately. After all, marketing isn’t cut and paste – it’s always changing. Making good use of your data helps you make the right changes you need to keep moving forward.
2021 is coming up quick, so now is the time to plan how you want to make your impact! If you are looking for marketing help to keep you from falling back into any marketing no-nos, get in touch with us! Our team of expert Juicers will work with you to map out your brand goals and create a marketing strategy to help you confidently tackle 2021, no matter what it will bring. Get in touch with us and we’ll be happy to help get the creative juices flowing. Here’s to a fantastic new year! 🍑