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The Best Tools for Scheduling Social Media Posts — and Why You Need Them

It’s no secret that social media is a major tool for getting your ideas and products out in the world. In fact, an estimated 50% of sales across 14 leading industries come from social media. There’s so much that goes into developing the perfect social...

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What Colors Mean in Branding and How to Choose Yours

When you’re in the midst of developing your new brand, a very important question might cross your mind - how do you want people to think about you? And this is one of the most vital decisions you’ll make during your development process. Also known...

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Digital Spring Cleaning: How to Refresh Your Online Presence This Month

The weather has warmed, trees have blossomed with new life, and a layer of pollen has coated pretty much every surface you can find. All of this can only mean one thing — spring is here! With the turning of the season comes a sense...

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Digital Marketing During a Pandemic

We’re often reminded that change is a constant and that we should always be ready to adapt. And as dialed in to our business practices as we all were, none of us were prepared for the shift that the pandemic shoved us into. For nearly...

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Marketing No-Nos to Leave behind in 2020

2020 has been a strange year for everyone. And with so many new things to adapt to and new problems to solve, it’s not a surprise to see how much marketing has changed in these past 12 months. As we quickly approach 2021, you may...

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Give the Gift of Great Content

Content, content, content! That’s the buzzword on everyone’s lips right now, and for good reason. Content has given companies a way to reach people outside of traditional ad techniques to spread information, keep audiences engaged, and even influence buying decisions. Whether you’re using your content...

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Why Personalization is your Secret Marketing Weapon

When we talk about personalization in marketing, we’re not just talking about adding someone’s name to an email. Ok, yes, that does help. But it’s more about curating the user’s experience with your brand to make them feel included, considered, and truly a part of...

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3 Ways to Start Using Tik Tok for your Brand

Have you heard of TikTok? Just kidding - of course you have! Chances are that you’re more than well aware of TikTok’s popularity and influence. Since it entered the social media scene in 2018, TikTok has been a popular go-to destination for Millennials and Gen...

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Hiring a Diverse Team Can Make your Business More Profitable

Diversity in the workplace is not a new concept, and recently, it’s been a buzzword on many companies’ lips. And whether people want to admit it or not, there is a stigma around workplace diversity and inclusion that is never spoken about - and that...

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5 Marketing Trends to be Thankful For

Thanksgiving is right around the corner, and boy, do we have a lot to be thankful for this year. The pandemic has completely shifted the way most businesses conduct their marketing in 2020, making it a little more difficult to make an impact. And while...