Georgia Tech - Atlanta Marketing Firm, Web Design | Creative Juice Creative Agency

THE CLIENT | Georgia Tech

Georgia Tech strives to be leaders in sustainability, by being dedicated to promoting action and awareness of sustainable principles for the welfare of our environment and for the global good.

Scope of Work

Content Strategy & image selection
2017 Annual Report Design
2017 Sustainability Report

Poster
Rack Card
Flyer Designs

THE PROBLEM | Highlighting Action in Sustainability

Georgia Tech engaged with Creative Juice to develop marketing materials that highlight their short and long-term strategic planning initiatives in a consistent, easy-to-digest way.

THE SOLUTION | captivating narrative

Creative Juice developed a 24-page Sustainability Report that highlighted its sustainability efforts and marketed these achievements that would be distributed to shareholders and donors that. This included improving stormwater retention, providing expanded informal recreational spaces, reducing stormwater runoff on campus by 50%, and reducing energy use by 15%. This document was shared digitally and physically, and as a result of this initiative, a Student Government Association Sustainability Committee was developed to student-founded initiatives like Engineers for a Sustainable World and Students Organizing for Sustainability.

Design Elements

2014

Office of Campus Sustainability Formed.
The Office of Environmental Stewardship is reimagined as the Office of Campus Sustainability to more effectively support sustainability initiatives across the Institute’s core business units.

2016

Serve-Learn-Sustain Launches.
Serve-Learn-Sustain (SLS) launches in January 2016 as part of the Institute’s New Quality Enhancement Plan. SLS offers classes and co-curricular opportunities to prepare students to use their disciplinary expertise related to science and technology to help create sustainable communities.

Green Ribbon Schools Award.
Georgia Tech was a recipient of this award by the U.S. Department of Education. Recipients are awarded based on their commitment to and demonstration of innovative efforts to reduce utility costs and environmental impact, improve health and wellness, and ensure effective sustainability education.