5 Reasons Your Website Doesn’t Attract Leads
There is a lot to consider when designing or redesigning a website. Of course there are the more obvious points like easy navigation, stunning design and interesting content. However, to create a truly successful website, you also have to consider the smaller details. Here are a few visual elements that you should include in your website.
A library of several icons is important to have. Icons allow you to express ideas and thoughts through simple images that your users will understand. Probably the most famous icon is the thumbs up symbol to ‘like’ a Facebook status. When users see that icon they don’t need text instructions to know how it operates. Iconography for your website can be as simple as having icons for your social media accounts or creating icons for special features for your website.
Visual data can include graphs, charts and infographics, but the most important part is that your designs communicate ideas effectively. Visuals make information like statics or facts easier to digest and help grab the viewer’s attention. Businesses can easily benefit by using infographics, for example, if you find yourself listing various facts on your website, want to include statistics relating to your industry, or compare products/services, these are all great opportunities to incorporate visual data instead of just text.
You probably already have a logo, but your logo should play an important role in your web design as well. Your logo needs to be present on your website. Does it have a prominent location, typically at the top left or right hand corner? It should be present on every page. Not only should your logo match your brand, but it should also match your website design.
While this may seem like an obvious element to have on any website, sometimes when you focus on stunning graphic design you forget to include equally stunning photographs. Don’t get us wrong, though. Photographs shouldn’t be over used and without purpose, they’re just to attract attention. Your photos should tell a story, develop atmosphere or provide additional information.
To really engage your users, incorporate interactive elements. This element allows you to really play around to create a style that is unique to your brand. Interactive elements can be as simple as a photo gallery or something more complicated, like 360° views of your products. Google has been known to change their logo on different holidays, some of which include interactive games like the one for the 50th Anniversary of Doctor Who. The game has attracted many users and is still available to play today, showing that interaction can be a useful element. Interactive elements will set you apart from your competition and keep viewers interested in your website.
These graphic elements play an important role in creating a successful website. Make your visuals the best they can be by hiring a professional graphic designer, so that all the elements of your website come together seamlessly.
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-Stay Creative, The Juicers