4 Crucial Elements That Make a Good Business Logo
Logos play an important part for any business to create a memorable brand. You probably come across multiple logos each day, and as you start to think about your logo design, you may be wondering what makes a successful logo. While there are many factors that contribute to a great design, we’ve compiled the top four elements that separate the good from the great.
Usability
One of the most important aspects of a logo is its versatility. The logo needs to be designed so that it looks good on the web, in videos, print ads and on letterpress. Size and details play an important role in a logo’s usability. For example, a logo that has too many small details may not look the same once it’s reduced in size to be placed on your website. You want your logo to appear the same no matter what size or format it’s in.
Timeless
It’s popular to create logos that follow a trend because they can attract a lot of attention. For example, during the rise of social media, it was popular to include a speech bubble or megaphone in logos to appear innovative and tech savvy. At the time, it gained attention because it was new, but it didn’t take long for the idea to become overused. Now we look at logos with speech bubbles and consider them dated and unoriginal. A trendy design can give immediate attention, but it will only last until the next trend in logo design pops up. Logo design can also take a lot of time and money. By creating a timeless logo, you won’t have to update your design very often and it will stay attractive, despite the trends that come and go.
Probably one of the most iconic logos out there has no typography; the Apple logo is recognized instantly. Apple’s logo even transcended the company, when it was used in various artistic renderings to pay homage to Steve Jobs after he passed away. Another, easily recognized logo is the Nike swoosh. Simple logos take a lot of time and branding, but the important thing to take away is that simple is better. Stick to a simple symbol, with typography that isn’t too ornate. Remember that logos need to be easily identified even when they’re smaller.
Color
Color adds interest and attracts your audience. It’s important to use colors that represent your personality, as these colors will correlate with your brand and products. Different colors evoke different emotions, so it’s important to consider color theory when you decide on colors for your logo. Also keep in mind usability; you should not only consider your logo colors, but the colors that will surround it as well. On your website or in ads, the background your logo is placed on will also have an effect on how it looks.
These elements will help guide you in the right direction as you begin the logo design process.
Contact us for more advice on your logo design.
-Stay Creative, The Juicers