How to use blogging for SEO
Would you think we were crazy if we told you that most of our client’s find us online? Don’t believe us? Click here and do a Google search for the keywords “Atlanta Graphic Design.”
Now that we have your attention, we can reveal the reason why; we have really good SEO. SEO is something we’ve worked really hard at, and we are really proud to say, we’ve mastered it! One thing that helps boost our SEO is our blog, the Juicebox.
If your company isn’t actively writing new blog posts on a regular basis, then you’re missing out on an effective way of educating customers, building brand authority, and creating shareable content for your social media marketing campaign. One additional benefit of blogging is that it can help with your website’s SEO.
WHAT IS SEO?
SEO is short for Search Engine Optimization. In other words, it is the art of ensuring that your website shows near the top of search engine results when people search for topics relevant to your industry. Here’s how it works:
Search engines like Google aim to give their users a positive experience by providing them with the most relevant, highest-quality results on every search. To accomplish this, they develop algorithms that determine which websites are the most high-quality, authoritative sources. Here are a few things Google pays close attention to when deciding which sites rank the best:
- Which keywords are used throughout your website.
- How much original content can be found on your website.
- How frequently your website is updated with new information.
- Whether or not other websites use your website as a reference.
- How much time visitors tend to spend on your website.
As you can see, blogging is a great way of addressing all of these issues, as it helps you add more keywords, original content, and updates to your site. An interesting blog can also help you keep visitors on your site longer — and if you are writing truly high-quality posts, other sites may begin linking to you as a resource.
WHY SEARCH ENGINE OPTIMIZATION MATTERS
When your site ranks well on search engines, you are bound to get more web traffic. As Hubspot reports, 75% of internet users never scroll past the first page of Google! So if you’re not investing in improving your search engine rankings, you are undoubtedly missing out on lots of potential customers.
Another important reason to start developing an SEO strategy? Paid advertising is getting more expensive. The average cost per click on Google Adwords is nearing $2, and clicks can be significantly more expensive in certain industries. Why pay for web traffic when you could be bringing it in organically with better search engine results?
HOW TO USE BLOGGING TO IMPROVE YOUR SEARCH ENGINE RANKINGS
Blogging has the biggest impact on search engine rankings when two criteria are met:
- The blogs are posted on a regular basis (at least once per week.)
- The blogs are well-written. (Google is getting better at detecting and punishing poor quality.)
Unfortunately, writing high-quality blogs on a consistent basis is a big commitment for most business owners to make — which is why outsourcing this job to a talented writing team is one of the smartest digital marketing decisions you can make. If you found this info helpful and would like us to help you create a better blog for your organization, or get in touch with Creative Juice today to discuss your needs and to receive a free quote!