Why Social Media Marketing Matters
Marketing is communicating the value of your business to customers, and with approximately 2.65 billion people using social media, it has become an essential component in expanding brand awareness.
Social media acts as a tool that helps brands build their visibility, connect, and make a profit. According to a recent study by Hootsuite, approximately 200 million out of the 500 Million Instagram users (That’s 40%, ya’ll!) follow at least one brand. Businesses like Glossier and Madewell have perfected the art of humanizing a brand while maintaining relevance and style. It is evident that social media has become an easy, inexpensive, and fast way to reach nearly half of the world’s population.
Increases Brand Awareness
Let’s talk about the magical “share” button. By having a social media presence, not only are you putting your brand out there for your audience to see, you are creating the opportunity for your followers to share your content. Thus, resulting in more likes, follows, comments, and *hopefully* clicks to your site.
Speaking of your reach, we need to take a minute to discuss how social media can be a cost-effective form of marketing. Let’s begin with the fact that it is free to sign up if you’re using any of the major platforms (Facebook, Instagram, LinkedIn, Twitter). As a business, you have the option of paid promotional ads as well. You can always start with small investments and gradually increase your amount as you see fit.
Helps You Understand Your Audience
It is probably a no-brainer finding out that in order to leverage social media and use it to your advantage, you have to be social. For a business owner, this is a great opportunity. Not only does social media give you a chance to make a connection with your audience, it creates a space for your audience to be able to share with you as well. Having a human connection with the actual consumers of your product or service will give you insight into what is and is not working for you. Ultimately, allowing you to improve and grow!
Analytics, Ads, and Bears, Oh My!
Here’s a buzz word, Analytics. “What are they?”, “Why should I care about them?”, “What can they do for me?” Analytics help businesses gain insight by using raw data collected by statistics, research, and programming. With this insight, you can make educated decisions and optimize your marketing campaigns that can potentially lead to more business opportunities. Social media also allows for targeted and retargeted ads. Targeted ads are reliant on who you are, whereas Retargeted ads are reliant on what you do. To further explain, targeted ads are based on things the viewer might be interested in whereas retargeted ads are directed to a viewer as a result of what sites they have been visiting. Utilizing ads is a great way to reach a broader audience.
In summary, having a strong social media presence will allow you to share information, form a community, and above all else, show that you care about your customers and see them as people rather than a source of revenue. Actions like these are what build trust and loyalty in a business. If you need help creating a strong social media presence, contact us. We would love to help.