What is Real Time Marketing?
In our fast-paced world, it’s important that your marketing plan stays current. That’s where real time marketing comes in. Instead of creating a plan ahead of time with a set schedule, real time marketing uses relevant trends to connect with consumers. The objective is to market a service or product that consumers need during current and major events.
Most real time marketing takes place on social media platforms, but it’s not just about producing current marketing content. It’s also about responding to questions, reviews, and statements from consumers on social media. These responses are indirect methods of marketing that show consumers you are listening to them and taking their voice into consideration.
Why is it Important?
With so many people relying on social media platforms for their news and current events, it’s important to use real time marketing to make your product or service relevant to consumers. When consumers ‘like’ a company’s Facebook page, their marketing and updates appear on their timeline. This helps companies build relationships with consumers, and once a relationship’s been developed they will be more invested in their products and services.
By marketing your business based on a current event or trend, consumers are more likely to be interested because they see an immediate use for your products or services. Real time marketing means companies can reach consumers instantly, and with the increased use of smart phones, that means they can reach consumers anywhere, anytime.
How it Works
Real time marketing may seem tricky to implement successfully, but the most important thing to remember is that it has to be both relevant to the user and relevant in time. In order to do this, companies need to stay informed on current trends and events. To be successful, you have to create an immediate need for your product or service based on what people are talking about at any given moment.
For example, Oreo made a quick tweet during the NFL blackout in 2013: “Power out? No Problem. You can still dunk in the dark.” Even though the post was simple, it was retweeted over 9,200 times in the first 30 minutes. It was successful because they took an event and quickly marketed their product on Twitter. With just three simple sentences and an image, Oreo stayed relevant during the NFL.
Real time marketing is about thinking on your toes and creating material that is relevant to consumers. With a little practice you can start building relationships through social media.
If you’re still unsure about real time marketing, contact us for help.
-Stay Creative, The Juicers