7 Ways to get people to fall in love with your brand
Your heart is racing, and you have a funny feeling in the pit of your stomach. You feel an intensifying attraction and excitement that’s exhilarating! Are you in love?
According to research, men and women who exhibit feelings of love were found to be thinking about their loved ones for a whopping 65% of their day! What if these same warm and fuzzy feelings could be applied to your brand? You see, love isn’t just something that happens in the movies. In the real world, it’s what drives us to do so much every day – from starting businesses, creating new technologies, and extending our loyalties to brands that fan our flames.
Who doesn’t want their audience to fall head over heels in love with their brand? We’ve all seen great brands like Tefal, Coca-Cola, Mcdonalds, and Apple that are loved and adored by everyone, but what makes them so special? [you need an answer to the question you posed here] Your customers should be able to trust you, relate to you, and feel like you understand them.
Your most loyal audience members can also double as enthusiastic ambassadors for your brand. Did you know that research shows that nearly 50% of consumers say they regularly tell their friends about their favorite brands? Can you imagine what your brand would be like if you received an influx of loyal, excited customers who spread your goodness like wildfire to their own communities? The more we feel connected to a brand, the more likely we are to give it our loyalty and repeat business.
Want your audience to fall deeply and madly in love with your brand? Here are 7 ways to make that happen:
- Be relatable: You can never please everyone all of the time. But if you try to put yourself in your target audience’s shoes, it will be easier to connect with them emotionally and have them see the value in what you have to offer. Remember that what may not be important to you may be very important to someone else.
- Showcase your personality: Being relatable doesn’t mean you have to be boring! You can still show off your own personality as long as it’s clear your brand is also interested in supporting or aligning with its customers’ needs or goals.
- Provide social proof: Consumers want to know that other person like the product or service they’re thinking about buying, too. If you can demonstrate that there are others who use or support your company, that’s a great way to build trust and a sense of belonging with new leads and customers alike.
- Tell great stories: Everyone loves a good story, especially if it’s their story. Start with customer success stories — why they chose your brand over the competition and how they’re using it to achieve their goals. Showcase customers who have been successful with your product or service, and create stories around them that highlight their journey.
- Be authentic: Give your audience the real deal, not just a marketing ploy. There’s no point in dressing things up if you’re just going to disappoint people in the end. It’s better, to be honest about who you are and what your brand stands for, and then deliver on your promises.
- Pay attention to details: This is true both online and offline. For example, take care with your logos and fonts; they’re part of what makes your brand unique, so don’t just choose whatever happens to be trending right now. Pay attention to how you answer customer queries on social media; make sure that you’re consistent across different platforms and that you respond quickly.
- Offer valuable content via email: If you use email marketing, take advantage of this opportunity to connect with your audience on a deeper level than just sales pitches and product information. The holiday season is one of the most opportune times for building relationships with your customers and subscribers. People are more open to reaching out to those they care about and connecting in a meaningful way. This, of course, extends to businesses as well — especially businesses that have already developed a trusted relationship with their customers.
Marketing is often painful. We don’t want to admit it, but we know that most of the time a big part of marketing is pushing your product into people’s faces until they are sick of it. It doesn’t need to be that way. With a little bit of research and some creativity, you can likely build a brand that people love rather than tolerate.
It pays off to be human and engage with your audience like a friend, not just a business. To do that, you must first know your audience, then interact with them authentically in the right places at the right times.
Appealing to people’s emotions is a powerful way to make them fall in love with your brand. By using the seven techniques we’ve outlined, you can create an emotional connection that will keep your audience coming back for more. Have you tried any of these methods? If so, how did they work out for you? We can help you put together a plan that uses all or some of these techniques to create a lasting love affair between your customers and your brand. If you want help – we’d be happy to assist! 🍑