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The best platforms for building your website: from beginner to expert

If you have a product or service to promote, you need to have a website. It’s the best way to keep all of your information in one place for customers to easily access and make purchases. Especially if you’re a marketing or design brand, your...

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The Basics of Branding

Brands are absolutely everywhere — so what makes some more memorable than others? According to a study, 77% of brands could stop existing entirely and nobody would really notice. And that number is growing. So what’s the key to developing a brand that people do...

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How to have stellar social media management

In this day and age, it’s nearly impossible to have a thriving business without a solid social media presence. But your digital profile is so much more than a place to share pictures or status updates. Social media is a space where you can connect...

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What makes a quality follower on social media?

We hear a lot about the importance of analytics on social media. This data tells the story of how well your content is performing. One of these analytics that may come to mind when you think about social media is your follower count. This number...

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How to Use Hashtags to Your Advantage on Social Media

Have you ever seen an Instagram post where the caption ends in what seems like a jumble of random hashtags? You might be surprised to hear that there is actually an important purpose behind incorporating these tags, which are usually just a word or phrase...

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So You Want To Start a Newsletter

It might seem like every creator you follow has a newsletter right now — and for a good reason! Sending recurring, themed email newsletters is a great way to keep your audience up-to-date and engaged with your content. Emails have always been a successful form...

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Why You Should Make Mood Boards For Your Brand

When you’re developing your brand, you may have a medley of ideas and visions for what you want it to look like. Maybe you’re totally stumped at how to narrow them down — you know there should be a strategy behind your brand’s look and...

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The Basics of Graphic Design

When it comes to branding, one of the things you’ll want to pay attention to is your look. From your logo to your social media feed, all of the visual elements you put out into the world should be cohesive and tell a story about...

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What Are Social Media Analytics?

If you’re interested in using digital marketing to promote your brand — especially by building a strong social media presence — you probably hear the term “social analytics” a lot. You might know enough about analytics to understand that it is important, but beyond that,...