Unlock the secrets of 3 popular social media algorithms
These days, everyone uses social media to share their thoughts and experiences. Social media algorithms are constantly changing, and it’s essential to keep up with all the changes in your industry, whether you’re a nonprofit or a small business owner. If you want your posts to be seen by as many people as possible, you need to know how algorithms work. That’s why we’re breaking down three popular algorithms and talking about how you can optimize your content so you can make the most of social media. By following these tips, you will be able to share your content across multiple platforms and reach a larger audience.
What are social media algorithms?
Social media algorithms help determine what content shows up in your social media feed. If there’s a particular topic that you’re really interested in, chances are good that it will show up on your timeline. On the other hand, if there’s a topic or person that you don’t care about at all, then they won’t appear on your feed no matter how many times their posts get liked and shared by others. It’s all determined by how much you interact with certain content and content creators.
Platforms like Facebook, Instagram, and Twitter use algorithms to determine what content is shown to you. These algorithms are constantly changing, and sometimes, they can seem almost random– especially when something that you really care about doesn’t appear on your newsfeed.
Social media algorithms work by assigning a value to each piece of content. This value is based on how often people interact with the content (likes, shares, comments), how close you are to the person who created the content, and how recently it was posted. The more interactions a piece of content receives, the higher its value becomes. So if you’re constantly liking or commenting on one particular user’s posts, there is a 100% chance that they’ll start showing up more in your feed, even taking priority over other posts. The posts that have the highest values will be at the top of your newsfeed and will get the most exposure– which means that if there’s a particular topic or person that you don’t care about at all, then they won’t appear on your feed no matter how many times their posts get liked and shared by others.
Why should I care about social media algorithms?
It may not seem like it at first, but these algorithms can have a huge effect on your social media marketing. Social media algorithms determine what content you see on your feed and how often. You’ll get more exposure for your marketing campaigns if you understand their nuances – and since algorithms are ever-changing, you’ll want to make sure you keep up with any updates. The sooner you can key into the whos, whats, and whys of the algorithm, the better and more effective your social media marketing will be.
Social media algorithms are designed to show you the most relevant and engaging content based on your (or your audience’s) interests. As a content creator, you know this all too well. As more people join social media networks like Facebook and Instagram (which now have over 500 million monthly users!), these algorithms can make it difficult for smaller businesses or companies with limited marketing budgets to reach potential customers. Understanding how these algorithms work may be the key to gaining more visibility on social media sites like Facebook, Instagram, and Twitter! Being visible opens up more possibilities for you!
How can you crack the algorithm code?
It can be hard to understand social media algorithms because they can be very unpredictable. Still, it will pay off, in the long run, to go the extra mile to understand everything that’s going on.
How can you keep up with these changes? There are many places that you can look for information about social media algorithm changes and updates.
To check out the latest social media algorithm changes, you can turn to the platform. Facebook, for example, provides an updated list of what posts make it into each user’s feed on a quarterly basis. You can also find these updates on Twitter and Instagram.
Another great place for information is the Another great place for information is the Social Media Examiner blog. They offer tips on how to remain competitive on social media sites like Facebook and Twitter. There is also a section dedicated to algorithm changes.
There are many social media analytics tools that you can use for your business. These tools will allow you to see how your content is performing and how users interact with your content.
Some of these tools allow you to see the engagement of your followers as well as their demographics. One example is Sprout Social. The Sprout Social tool allows you to view detailed information about how often your followers are interacting with your post in comparison with others. For example, if you post a link with pictures and a video attached, Sprout Social will tell you which type of posts perform better than others based on the amount of shares, comments and likes that it receives.
Another tool is BuzzSumo, which allows you to view popular content in different niches so that you can create similar content to what is already being shared across the web. These tools allow you to gain insight into why certain types of posts are more successful than others.
Now let’s take a look at the algorithms on 3 of the most popular social media platforms to see what all the buzz is about – and how you can land at the top of your audience’s feeds.
Facebook. Facebook is a powerful marketing and connection tool for businesses, individuals, and nonprofit agencies. It’s helped a lot of companies grow. However, Facebook’s engagement rules have changed, which changes how you can get your message across to your audience. If your audience is on Facebook, you can’t ignore the impact of the algorithm update.
Facebook’s algorithm has a process. Initially, Facebook takes every post found within a user’s network (the “inventory”) and scores those posts using predetermined ranking signals, like the type of post, recency, etc. Based on that user’s past behavior, it eliminates bars that are unlikely to be engaged with. Those remaining posts are then scored based on the personal preferences of the user. Finally, it arranges a nice mix of media types and sources so that you can scroll through an exciting variety of the content you actually want to see. You should see less clickbait, misinformation, and stuff that you don’t like.
Facebook’s algorithm is pretty complicated, but it works through four main factors: inventory, signals, predictions, and scores. As of 2021, Facebook is testing more ways to customize its news feeds. You can now adjust the amount of content you see from your friends, family, groups, and pages you’re connected to. You can also focus more on topics you care about in your news feed preferences. By 2022, Facebook is expected to introduce topic exclusion controls for users who run ads in English. You can set up the advertiser topic exclusion control to select which topics will appear in your Facebook ads, including in the News Feed. You are free to advertise in the following categories: News & Politics, Social Issues, and Crime & Tragedies.
Here are some tips you can use to work with Facebook’s algorithm as it continues to change:
- Start regular conversations. Groups have been prioritized by Facebook for a long time. They help start conversations with your audience. Using fill-in-the-blank posts will help you reach your audience and engage them in the discussion.
- Create content that is relatable and evokes emotion. It’s a good idea to avoid sounding like a salesman, and instead, you could focus on building a more meaningful relationship with your audience. Make sure you include a call to action on your Facebook posts to inspire your audience to take action.
When you post shareable, valuable content to your audience, you will be surprised by increased engagement. Do you need some ideas? Here are a few!
- You can check out what your competitors are posting. You can see what already works if you share the same audience with your competitors. Is there any content that seems to be engaging their audience? You might get some ideas from that.
- Everyone loves a good story, so tell one for your audience! Right off the bat, stories can make you seem more relatable to your audience, and don’t we all want to know what happens at the end of a good story?
- Do you know what your audience likes or believes? Think about what you’ve written before. Is there anything they’ve enjoyed? When you think about what your audience values and show them that you have similar ones, you’ll definitely deepen the level of trust you have with them. A post like this can help: “You value [value]. At [Brand name], we do too!
- You can plan to go live on Facebook. You can interact with your audience in real-time if you go live rather than just publishing a video. Acknowledge those who attended your live event. You will definitely be well-received when you acknowledge their presence and answer their questions.
Facebook’s algorithm may seem like a game, but it is designed to make sure you see what they want you to. It also means that the posts your friends are seeing might not be the same as yours. The more relevant content you post on social media, the easier it will be for people outside of your network to find and follow you. You can maximize your reach with minimal effort if you post engaging content that fits each platform.
Instagram. It’s not easy to figure out the Instagram algorithm. There is no single rule for the way content and engagement are ranked or sorted on Instagram. We have discovered, however, that Instagram’s algorithm is influenced by four main factors. Knowing these factors can help you create content that is more likely to succeed.
- Post information: Is it a photo or a video? What date was it posted? What is the number of likes?
- Poster information: How interesting are they to you? Are you friends with them? How often do you engage with their content?
- Your activity: Do you tend to watch a lot of videos? What type of content do you typically engage with?
- Have you liked or commented on the poster’s content in the past?
They also take into consideration the likelihood of five critical interactions. These fundamental interactions help the algorithm determine feed ranking:
- Time spent: Are you going to spend time on the post?
- Likes: How likely are you to like the post?
- Comments: How likely are you to comment on the specific content?
- Saves: How likely are you to keep the post?
- Taps on Profile: How likely are you to tap on the profile after seeing the post?
“The more likely you are to take action, and the more heavily we weigh that action, the higher up you’ll see the post,” says Adam Mosseri, Head of Instagram.
Finding ways to make your content more engaging and appealing to the Instagram algorithm can seem challenging, but it’s easier than you think.
Here are a few Instagram tips you can use right away to help your content rise to the top:
- Create more video content. (Reels, IGTV, and Live video) It drives better engagement and can increase your reach.
- Always use Instagram’s latest features. The algorithm seems to favor creators that jump on Instagram’s bandwagon when they roll out new features.
- Post carousels. Carousels cause your audience to spend more time engaging with your content.
- Use the right type and amount of hashtags for your content.
Although Instagram’s algorithm can be tough to beat, hopefully, these tips will help you shine brightly on the platform.
Twitter. Did you know that your tweets can make the difference between success and failure as a business owner or nonprofit agency leader? Engagement includes retweets, conversation about what’s being shared with followers (i.e., likes), follower count – all based upon the type of post! The algorithm on Twitter is one powerful tool in optimizing content for engagement.
It may seem confusing at first glance but don’t worry because we’re here to break it down into something more manageable so that when people ask, ‘How do I optimize my account?’ You’ll be able to answer quickly without hesitation.
There are many ways to increase your enthusiasm for Twitter, and one of the most important is consistency. You need to be deliberate with what you post on there so that engagement can grow in return! In addition to posting regularly (which we recommend), sometimes video content is more effective than text-based tweets or pictures; if this sounds good, use hashtags whenever possible as well – they’ll help connect users interested in the same topic.
Twitter is a unique platform for business because it allows you to broadcast your thoughts quickly and easily. You can also engage directly with your audience. It’s an excellent way to get the word out about new products, share company updates with customers, post answers to common questions or concerns they might have, etc. As long as you are active on Twitter consistently over time, there are boundless opportunities for growth in sales. Though the algorithm for Twitter changes sometimes, it’s a good idea to ensure the changes are reflected in your marketing strategy.
Social media has become a crucial part of our everyday lives these days. It’s even more critical for your brand’s marketing. Any business owner or entrepreneur who uses this powerful marketing tool needs to understand how algorithms optimize their posts on Facebook, Instagram, and LinkedIn. If you try to enhance these popular algorithms, you’ll get the best results. We can help you create content optimized for each algorithm or improve your current strategy in general. Contact Creative Juice if you would like more information. 🍑