How to write a Remarkable Tagline

How to write a Remarkable Tagline

 

A good tagline is an asset to any company. Whether it’s a startup trying to differentiate itself from competitors or a small business that’s trying to get noticed, a tagline can catch a potential client’s attention and make them want more. An unforgettable tagline can help your business stand out from the pack and attract customers who are looking for products like yours. A good tagline helps define your business, matches your brand image, and is compelling enough to make people remember it. In what follows, we will look at the differences between slogans and taglines, the benefits of using taglines, and the best examples of high-performing taglines. We’ll also show you exactly how to write your own memorable tagline in a simple, yet powerful, 4-step process. 

 

 

Is there a difference between slogans and taglines? 

Taglines are catchy phrases that can be found on many products or companies that you see every day. Taglines, taglines everywhere! A catchy slogan can grab the attention of shoppers and entice them to click on your link. For quick, effective marketing, a tagline could be the answer.  Furthermore, a  tagline is what makes a company different from its competitors. For example, Apple’s tagline is “Think Different” which suggests their goal of leading people to think more freely, rather than following the crowd. Not only can these lines make you more memorable but they increase your sales because consumers like to be associated with images of success, power, and achievement.

A slogan communicates what you sell while the tagline speaks to how it benefits your target audience or buyers. A tagline and a slogan may sound like they mean the same thing but that is not the case. While a slogan is short and catchy, a tagline is much shorter and serves as an extension to the brand and company slogan. The main goal of both a slogan and a tagline is to create a positive image for the brand. 

The main goal of both a slogan and a tagline is to create a positive image for the brand. A slogan communicates what you sell while the tagline speaks to how it benefits your target audience or buyers. So, while a company may have different products with different slogans, its tagline remains (and will always remain) the same. Despite their differences, creating a slogan or tagline involves similar processes.

 

Why use taglines?

The use of good taglines in small businesses should increase the website’s credibility and improve conversions. When you see a tagline, there should be an immediate connection. It’s one short sentence that sums up the company and what it stands for. This one short sentence can have a huge, positive impact on your business. Tags are a vital part of any business’s identity. Good taglines should allow business owners to communicate with customers while also creating a cohesive brand image. By leveraging taglines, good you can help potential customers quickly understand the core of the value you offer, which in turn allows them to quickly identify whether your business is a good fit for them.

Here are some additional benefits of using taglines for your business: 

Brand recognition. An effective tagline will spread the word about your brand and keep your company top-of-mind. New and even seasoned companies need to increase brand awareness to boost their sales. Think about Coca-Cola, Mcdonald’s, and Apple. These brands have been around a long time but we still buy from them because they consistently maintain their presence. They are memorable. 

To determine if your tagline will work to increase your brand recognition, answer these three questions:

  • Is your tagline simple to pronounce?
  • Is it shorter than six words?
  • Is it in your brand story?

Offers clear benefits. Memorable taglines consistently communicate specific benefits. The audience should be able to quickly understand why this brand is worth engaging with.  According to research, good taglines are the ones that quickly get to the point about a company’s messaging. When deciding on a tagline, make sure your benefits truly match what you are offering your clients and prospective clients. 

Generates traffic. Taglines generate traffic through search engines and direct traffic from social media. (If people share your link, that traffic could boost you to the top of search results).

 

What are some good taglines?

Still, stumped on what makes a good tagline? It is not easy to answer this question. There are many factors that come into play when trying to create an effective tagline for any business, company, or product. A potential tagline should be memorable and imaginative, while also being clear and concise. The best way to find out what makes a good tagline is by looking at some of the most successful ones throughout history. The following companies have some of the best taglines around:

Dollar Shave Club: “Shave Time. Shave Money.”

Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”

The New York Times: “All the News That’s Fit to Print”

Dunkin’ Donuts: “America Runs on Dunkin'”

The companies above all do a great job capturing their USP (Unique Selling Propositions.)The USP is the main thing that makes your company better than the competition. Don’t be intimidated by these well-known brands though. You don’t have to be the big man on campus to create an unforgettable tagline. Clearly communicating your USP in a clever, memorable way will help your brand stand out from the competition.

 

4 steps to writing a good tagline

Still, stumped on what makes a good tagline? It is not easy to answer this question. There are many factors that come into play when trying to create an effective tagline for any business, company, or product. A potential tagline should be memorable and imaginative, while also being clear and concise. The best way to find out what makes a good tagline is by looking at some of the most successful ones throughout history. The following companies have some of the best taglines around:

Creating a memorable tagline isn’t easy, but there are steps you can take to make it stick.

Create an Attention Grabber. People are more likely to respond to visuals rather than words. So why not use your tagline to help the reader visualize something memorable? Writing your tagline with a memorable image or video clip in mind is a great way to grab (and keep) your audience’s attention. [example] ‘“Redbull gives you wings”- this tagline allows the audience to actually picture themselves flying.

Use an Emotional Connection. Studies have shown that people like to do business with brands that make them feel something. Think about what makes you laugh, what makes your eyes light up, or what makes your heart skip a beat. If you can find a way to tap into those emotions, your message will have a stronger impact. For example, the tagline for UPS is “When it absolutely, positively has to be there overnight.” It’s memorable because it taps into people’s fear when things don’t arrive when they expect.

Come Up with a Unique Idea.  Once you’ve come up with a unique and memorable tagline, it’s time to put it in action. You’ll want to research other brands in your industry so that you can avoid using the same words or phrases they use. Doing this will help ensure that your tagline stands out from theirs – which is exactly what makes for an effective tagline! Unique language or unconventional images like silhouettes are also good ways of making sure your brand doesn’t blend into the background noise. 

Brainstorm ideas. A great way to come up with creative taglines is by brainstorming. Try writing down as many ideas as you can, then go through them and combine words and phrases to come up with your best ideas. Be as flexible as possible when coming up with taglines. Aim for something concise and catchy, but don’t be too literal or formulaic. Think about your tagline from the perspective of your target audience. What words would they associate with your company? Your tagline should stand out. Consider hiring a professional copywriter to make it even better. Our dynamic, modern-day word sleuths at Creative Juice are standing by to turn your tagline up a notch. 

 

Other ways to stand out

  • Use a quirky font to make it pop
  • Choose an unusual color
  • Include an unusual graphic
  • Vary your length
  • Vary your rhyme
  • Vary your spelling
  • Vary your punctuation

Finally, don’t forget your tagline when you create your website. Make it easily visible, preferably in a prominent place like the top or bottom of your homepage. Consider using taglines for your subpages, too. Your tagline should sound good, too. This doesn’t mean it has to be poetic or loud, but make sure your words are clear. Your tagline should convey your brand’s personality and core values. You don’t want your tagline to be generic. Instead, think like a customer and ask yourself, “What words would I use to describe my business to someone?” Once you have a tagline, test it. Run it by people you trust to see if they get it. Chances are, your tagline won’t resonate instantly with everyone. Over time, though, it’s entirely possible that it will be the defining aspect of your business and your brand identity.

In the final analysis, a good tagline should always be brief, descriptive, and memorable. The tagline should reflect the nature of your business, communicate a clear benefit and make you stand out from competitors. Keep in mind, however, that building a memorable tagline is not easy. You have to be creative enough to capture your audience’s attention within a single sentence. With that being said, we are ready to help you create a memorable tagline and an overall, unforgettable brand that resonates with your target audience and generates consistent awareness and cash in the bank. Contact our team today. At Creative Juice we offer a unique perspective and bold, forward-thinking, solutions for all of our clients.