women owned business

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Show Love to your Community Through Marketing

Show Love to your Community Through Marketing

Love is in the air! Many brands are always looking for new ways to show love to their audiences. In an all digital age, this can be challenging - copywriting can seem impersonal, and memes can only do so much. Still, using your brand’s marketing...

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Live in the MICRO Moment: How small moments lead to big marketing successes

Live in the Micro-Moment: How small moments lead to big marketing successes

We need answers, and we need them now! No, not the answer to “what is the meaning of life.” We’re talking about simpler answers than that. With smartphones and search engines at our fingertips, it’s easier and faster than ever to get the information we...

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Go Live: Virtual events to keep you top of mind

Go Live: Virtual Events to Keep you Top of Mind

If 2020 taught us one lesson, it was not to take anything for granted. And if you’re like us, not being able to attend or host live events was the last thing on your mind - and boy, do we miss it! But last year,...

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Engage with customers using Facebook Messenger

Engage With Customers Using Facebook Messenger

With all of the different social media channels gaining popularity, you might not be giving Facebook much thought. Even though you might not think it, Facebook is still one of the most relevant social media marketing tools that you can use. Over 2.45 billion people...

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Level up your marketing with social media stories

Level Up Your Marketing With Social Media Stories

Let’s talk about social media. We all know (or have some awareness of) how essential social media is for effectively marketing a brand. And whether you’re fortunate enough to have an in-house social media wizard or not, you can’t really overlook the many facets of...

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Digital marketing during a pandemic

Digital Marketing During a Pandemic

We’re often reminded that change is a constant and that we should always be ready to adapt. And as dialed in to our business practices as we all were, none of us were prepared for the shift that the pandemic shoved us into. For nearly...

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Marketing no-nos to leave behind in 2020

Marketing No-Nos to Leave behind in 2020

2020 has been a strange year for everyone. And with so many new things to adapt to and new problems to solve, it’s not a surprise to see how much marketing has changed in these past 12 months. As we quickly approach 2021, you may...

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Give the gift of Great content

Give the Gift of Great Content

Content, content, content! That’s the buzzword on everyone’s lips right now, and for good reason. Content has given companies a way to reach people outside of traditional ad techniques to spread information, keep audiences engaged, and even influence buying decisions. Whether you’re using your content...

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Why personalization is your secret marketing weapon

Why Personalization is your Secret Marketing Weapon

When we talk about personalization in marketing, we’re not just talking about adding someone’s name to an email. Ok, yes, that does help. But it’s more about curating the user’s experience with your brand to make them feel included, considered, and truly a part of...

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3 Ways to start using Tik Tok for your Brand

3 Ways to Start Using Tik Tok for your Brand

Have you heard of TikTok? Just kidding - of course you have! Chances are that you’re more than well aware of TikTok’s popularity and influence. Since it entered the social media scene in 2018, TikTok has been a popular go-to destination for Millennials and Gen...