If you’re planning a corporate event of any kind, you usually don’t want to skimp on marketing and planning. To get the word out, you might use an email invite, email blast, a Facebook event, print advertising, a bulletin board at your office, and so...
While we may be experts in our respective fields of work, we do not have the means to be experts in everything. Herein lies the paradox of running a small business. While setting out to specialize in a career field, some of us spend more...
In many ways, email was the first digitized social experience. It brought people together in conversation over shared interests, spanned the globe, and probably even ignited a few romantic encounters. We don’t hear very much about the importance of email and its humble beginnings these...
With a following of 400 million people, Instagram is one of the most relevant social platforms in today’s marketplace. While, picturesque landscapes, delectable cupcakes, and bikini-clad bodies might be what you think of when Instagram comes to mind, there are incredibly creative ways to promote...
People open their own businesses for a variety of reasons. But a passion for the craft is consistently cited as the chief source of motivation. Of course, the reality of running a company means there are many things to juggle in order to keep doing...
Split view for websites, mobile phones, tablets, different sized monitors… Can your website survive? How your website fits the device it’s being viewed on is important. If your website isn’t adjusting well to a device, you could be losing potential and even current customers. Although,...
“The Greatest Show on Earth.” “Like a Good Neighbor, State Farm is There.” “Melts in Your Mouth, Not in Your Hands.” “I’m Lovin’ It.” What do all these taglines have in common? You automatically associate them with a brand or company. This is the goal...
Success in business is a process. As time goes on, companies, cultures, and audiences change. Facing the challenge of staying relevant in a world saturated by business, sometimes, rebranding is the answer. Here are three questions to ask yourself...
Congrats! You have finally entered the entrepreneurial world. You gathered up enough startup capital, found a few employees (or not), are well on your way into the business of your dreams…and even better, you’re ready to hit the ground running. Business is moving a little...
The term direct mail is a bit of a misnomer. The word “direct” implies focus, a straightforward approach, while the actual practice is anything but. Direct mail marketing is casting a wide net in hopes of catching something, anything. It’s hurling a handful of darts,...
