The concept of branding has been around for centuries. After years of technological development, branding has allowed companies to set themselves apart and appeal directly to consumers. While branding has taken on several different definitions over the years, some of the fundamental principles are still...
Due to the COVID-19 pandemic, things are no longer “business as usual.” It’s difficult to gauge our next move as the world changes around us. An unpredictable economy can result in lost opportunities, but can also create new opportunities for your business. Now is a...
As an entrepreneur or a small business owner, it can be difficult to establish your brand and become more reputable as the competition grows. Huge brand names and their respective loyal customer bases can make the process even more daunting. Most people trust brands they...
Due to the Coronavirus outbreak, today’s work environment looks a little different - new surroundings, different distractions, and your comfortable bed can make it confusing. For creatives, a new schedule can affect your content creation and overall productivity. Working from home is a mental and...
When building an online presence, it’s important to consider your engagement with your audience. Good engagement helps to build a more solid foundation for your business, and also creates stronger relationships with your followers. The effort you put into building a relationship with your audience...
Social media’s omnipresence is not to be ignored. Each platform provides multiple uses that vary from person to person, ranging from advertising to current events to simply staying connected with loved ones. Your online presence is an effective way to become productive and profitable –...
“Authenticity” is becoming more and more of a buzzword in the marketing community these days. Consumers want to feel like they have a voice that will be listened to and they are asking for a human touch. The best way to humanize your brand is...
What’s the saying? “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”. It would be very easy for us to discuss the top marketing resources that everyone else is talking...
This week, in honor of Black History Month, we are paying tribute to African American designers who have made an impact on the design industry. Here we will discuss the lives of three influential artists and the legacies they have left behind. These creators are...
Marketing is communicating the value of your business to customers, and with approximately 2.65 billion people using social media, it has become an essential component in expanding brand awareness. Social media acts as a tool that helps brands build their visibility, connect, and make a profit....
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