Have you heard of TikTok? Just kidding - of course you have! Chances are that you’re more than well aware of TikTok’s popularity and influence. Since it entered the social media scene in 2018, TikTok has been a popular go-to destination for Millennials and Gen...
Diversity in the workplace is not a new concept, and recently, it’s been a buzzword on many companies’ lips. And whether people want to admit it or not, there is a stigma around workplace diversity and inclusion that is never spoken about - and that...
Thanksgiving is right around the corner, and boy, do we have a lot to be thankful for this year. The pandemic has completely shifted the way most businesses conduct their marketing in 2020, making it a little more difficult to make an impact. And while...
Election Day has come and gone. Ballots have been counted and recounted, races have been called, and voters across the nation have been given a new hope. This election has highlighted voter rights and a fight that many registered voters didn’t know was still being...
The days are getting chillier and the nights are getting longer – Halloween is here, and Spooky Season is in full swing. With the colossal shift to digital marketing this year, it’s easy to get caught up in the marketing tricks and forget the treats....
The holidays are right around the corner, so it’s time to get cracking on your holiday social media campaigns. This year is a little different as the market has shifted to mostly virtual and digital platforms. Every holiday presents an opportunity to promote your brand...
The concept of branding has been around for centuries. After years of technological development, branding has allowed companies to set themselves apart and appeal directly to consumers. While branding has taken on several different definitions over the years, some of the fundamental principles are still...
Due to the COVID-19 pandemic, things are no longer “business as usual.” It’s difficult to gauge our next move as the world changes around us. An unpredictable economy can result in lost opportunities, but can also create new opportunities for your business. Now is a...
As an entrepreneur or a small business owner, it can be difficult to establish your brand and become more reputable as the competition grows. Huge brand names and their respective loyal customer bases can make the process even more daunting. Most people trust brands they...
Due to the Coronavirus outbreak, today’s work environment looks a little different - new surroundings, different distractions, and your comfortable bed can make it confusing. For creatives, a new schedule can affect your content creation and overall productivity. Working from home is a mental and...
